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Analisis Strategi Marketing, Brand Image (Personal Branding) serta Loyalitas terhadap Minuman Starbucks di Kalangan Remaja Milineal Nurhanifah Nurhanifah; Nazmi Wiki Kartika; Ahmad Husein; Masrona Harahap; Joni Romaito Ritonga; Cindy Indarti Kesuma
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Starbucks is a company that is popular among millennial teenagers, although the prices of food and drinks at the Starbucks company are quite expensive, but for some reason Starbucks remains a hangout place for today's millennial youth elite. Starbucks itself sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks and items such as glasses and tumblers. Founded in 1971 in Seattle as a local coffee roaster and retailer, Starbucks expanded rapidly. The Starbucks company that is growing rapidly and is very well known among millennial teenagers is the result of a marketing company itself that is able to promote its products well and can raise the image of its own Starbucks products in the eyes of millennial teenagers so that it becomes a favorite place for tongkorongan hits. Keywords : Marketing, Brand Image, Youth Loyalty To Starbucks Products

Penerapan Nilai-Nilai Islam dalam Berwirausaha pada Masyarakat di Ris One Bakery Desa Bandar Setia Tembung Muhammad Tohri; Nurhanifah Nurhanifah
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.5269

This research uses a phenomenological approach. The researcher uses a phenomenological approach in conducting this research. In simple terms, phenomenology is part of a qualitative methodology, with the title Application of Islamic Values in Entrepreneurship in the Community at Ris One Bakery, Bandar Setia Tembung Village. The company is run with reference to Islamic values where apart from gaining world profits, this company also does not exclude provisions for the afterlife. For example, when it comes to prayer time, all employees are required to join in congregational prayers, both midday prayers and Asr prayers, which are performed after all work is finished or before home time and if there is overtime, the prayers are performed alternately. Facilities and guidance are provided to improve employees' ability to read the Al-Qur'an by bringing in TPQ teachers which are conducted twice a week during break times. Employees are also facilitated in taking part in event programs held by the center, namely MESM (Mayangkara Spiritual Emotional Management) and there are also studies carried out in the Mayangkara employee chat group, employees who reply to these studies will later be recorded and given points and rewards.

Citra Merek terhadap Kepercayaan Konsumen Pada Keunggulan Produk Kosmetik MS Glow Nurhanifah Nurhanifah; Lana Sari Rkt; Anggun Dwi Nanda Nst; Nurhaida Nadila; Annisa Erina Nainggolan; Izky Putri Ramadhani
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.3336

The goal of this study is to find out how much consumers trust Ms. Glow's beauty products, which has a big impact. This demonstrates that customers consider Ms. Glow's beauty products to be superior to those of rival brands or other brands. The Ms. Glow brand's products, according to customers, are of high quality and have a positive effect on the face when used. The business world always evolves over time, especially the cosmetic or beauty industry, which has become a necessity for every human being, both men and women, according to the explanation of the relationship or influence of brand image with brand loyalty and consumer trust with brand loyalty. The marketing communication strategies in this study start with marketing strategies based on the four Ps—product, price, places, and promotion. the kinds of promotions that were done and how satisfied customers were. The author employs a qualitative approach, and the author of this study employs a qualitative approach to explain the collected data. Keyword: Ms Glow, Effect of good image, Marketing Communication Strategy, Marketing Effectiveness

Penerapan Nilai-Nilai Islam dalam Berwirausaha pada Masyarakat di Ris One Bakery Desa Bandar Setia Tembung Muhammad Tohri; Nurhanifah Nurhanifah
As-Syar'i: Jurnal Bimbingan & Konseling Keluarga Vol 6 No 1 (2024): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Fakultas Syariah IAIN Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v6i1.5261

This research uses a phenomenological approach. The researcher uses a phenomenological approach in conducting this research. In simple terms, phenomenology is part of a qualitative methodology, with the title Application of Islamic Values in Entrepreneurship in the Community at Ris One Bakery, Bandar Setia Tembung Village. The company is run with reference to Islamic values where apart from gaining world profits, this company also does not exclude provisions for the afterlife. For example, when it comes to prayer time, all employees are required to join in congregational prayers, both midday prayers and Asr prayers, which are performed after all work is finished or before home time and if there is overtime, the prayers are performed alternately. Facilities and guidance are provided to improve employees' ability to read the Al-Qur'an by bringing in TPQ teachers which are conducted twice a week during break times. Employees are also facilitated in taking part in event programs held by the center, namely MESM (Mayangkara Spiritual Emotional Management) and there are also studies carried out in the Mayangkara employee chat group, employees who reply to these studies will later be recorded and given points and rewards.

Peran Public Relation dalam Meningkatkan Citra Universitas Medan Area Rika Wahyuni Parapat; Ajniver Hamnur Zebua; Nurhanifah Nurhanifah; Nayla Aidilla Sambas; Muhammad Dhio Irzwansyah; Fitrah Al Khairi Hasibuan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3304

This research is to examine how the role of public relations in improving the image of the University of Medan Area. In this study, the authors used field research (field research) which is qualitative in nature. This study uses the theory of the four steps of public relations (Research, Planning, Implementation, Evaluation) perspective. This research uses the case study method involving informants from Higher Education Lecturers at UMA and observing the process and results of publications. The results of this study indicate that the strategy carried out by Public Relations in improving the image of the campus is by means of; Improving the quality of learning (lectures and practicum) and the quality of graduation and Improving the quality of the academic atmosphere. Keywords: Role, Public Relations, Citra, University of Medan Area.

Strategi Public Relations Dalam Memelihara Citra Pemerintah Desa Partihaman Saroha Nurhanifah Nurhanifah; Brillian Heaby Ananda; Dirga Ayu Sulista; Dirga Ayu Sulistia; Muhammad Siddiq; Nurul Halisa; Zurrahman Rifqi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3322

This study discusses the public relations strategy of the Partihaman Saroha village government in maintaining a positive image. The purpose of this study is to explore and describe the public relations strategy used by local governments to maintain a positive image. This study uses four theories, namely image theory to determine the image of the government of Padang Sidimpuan District, Partihaman Saroha Village, public relations, and government public relations to determine the government's role. relationship with public relations image and strategy to determine the public relations strategy used. This type of research is descriptive and the presentation of the data is qualitative. Data were obtained from interviews with the Partihaman Saroha Village Head. From the results of the research it is known that the public relations strategy used by village officials or village heads and their members to form a positive image is media relations and Mandok Hata (said) lightly on local community complaints). The aim of the Sidimpuan Hitaimbaru sub-district government is to choose media relations as a strategy to reduce or even eliminate negative information about Partihaman Saroha village in the media, positive reporting about Padang sub-district What is the Sidimpuan Hutaimburu district government. Keywords: public relations, positive image, partihaman saroha village

Peran Humas PT Kereta Api Indonesia (Persero) di Kota Medan Dalam Meningkatkan Jumlah Penumpang Kereta Api di Era Pandemi Jumaidi Jumaidi; Nurhanifah Nurhanifah; Ade Humairoh Husna; Milla Rantika; Yumna Wiladah Hasibuan; Aulia Wafa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3370

This study examines the role of humans in increasing KAI Medan passengers. This study uses a qualitative method. The results of this study show that PT KAI through its three strategic steps, namely adaptive, solutive and collaborative, has made a number of adaptations during the pandemic. We should appreciate the conditions that have been implemented, including by supporting PT KAI's condition to boost the performance of freight or passenger transportation. Keywords: Role, Public Relations, Number of Passengers

Penerapan Nilai-Nilai Islam dalam Berwirausaha pada Masyarakat di Ris One Bakery Desa Bandar Setia Tembung Muhammad Tohri; Nurhanifah Nurhanifah
As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Vol. 6 No. 1 (2024): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research uses a phenomenological approach. The researcher uses a phenomenological approach in conducting this research. In simple terms, phenomenology is part of a qualitative methodology, with the title Application of Islamic Values in Entrepreneurship in the Community at Ris One Bakery, Bandar Setia Tembung Village. The company is run with reference to Islamic values where apart from gaining world profits, this company also does not exclude provisions for the afterlife. For example, when it comes to prayer time, all employees are required to join in congregational prayers, both midday prayers and Asr prayers, which are performed after all work is finished or before home time and if there is overtime, the prayers are performed alternately. Facilities and guidance are provided to improve employees' ability to read the Al-Qur'an by bringing in TPQ teachers which are conducted twice a week during break times. Employees are also facilitated in taking part in event programs held by the center, namely MESM (Mayangkara Spiritual Emotional Management) and there are also studies carried out in the Mayangkara employee chat group, employees who reply to these studies will later be recorded and given points and rewards. Keyword: Islamic Values, Entrepreneurship

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