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All Journal Indonesian Journal of Law and Economics Review
Isma Dwi Yanti
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Influencing Factors on Housing Purchase Decisions: Promotion, Product Quality, and Price Isma Dwi Yanti; Mudji Astuti
Indonesian Journal of Law and Economics Review Vol 18 No 4 (2023): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i4.970

Abstract

This quantitative research investigates the impact of promotion, product quality, and price on housing purchase decisions. Employing a non-probability simple sampling method, 80 respondents from a consumer base were surveyed, and data were analyzed using multiple linear regression analysis, classical assumption tests, t-tests, F-tests, multiple correlation coefficients, and R2 calculations in SPSS version 25.0. The findings demonstrate that promotion, product quality, and price individually influence purchasing decisions. Moreover, when considered collectively, these factors significantly affect housing purchase decisions. This study provides valuable insights for marketers and practitioners seeking to optimize their strategies in the housing industry. Highlights: Multiple Linear Regression: Employed statistical analysis to quantify the influence of promotion, product quality, and price on housing purchase decisions. Individual and Collective Impact: Revealed the separate effects of each factor and their combined significance in shaping consumer choices. Marketing Strategy Insights: Offers actionable insights for housing industry practitioners to enhance their marketing strategies based on empirical evidence. Keywords: Housing Purchase, Promotion, Product Quality, Price, Consumer Decision
Co-Authors Mudji Astuti