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Ardiansyah
STISIPOL Candradimuka Palembang
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Pencegahan Stunting Masyarakat Digital Di Kelurahan Sukomoro, Kecamatan Talang Kelapa, Banyuasin Ardiansyah; Dita Mayreista; Trecy Austin; Nopriawan Mahriadi
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 : September (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service aims to describe and discuss the efforts made by the government and the digital community to overcome the problem of stunting in Sukomoro Village, Talang Kelapa District, Banyuasin Regency. This service uses a socialization or counseling method involving 45 participants, including the people of Sukomoro Village, Talang Kelapa District, Banyuasin Regency. Meanwhile, the data sources used consist of primary and secondary data. Partners in this service are the Village Midwife in Sukomoro sub-district, sub-district head, health authorities, religious shops and the community. The findings show that the government has made efforts to overcome the stunting problem in the Sukomoro sub-district, but there is minimal outreach regarding the stunting problem. Solving the problem of lack of understanding and public awareness regarding the prevention and handling of stunting in babies and toddlers under the age of 2 years, which can be prevented through information that can be obtained from the internet on a digitalization basis. In order to empower and also increase public awareness of the importance of stunting, it is estimated that the public will be more willing to follow this digitalization trend.
Branding dan Pemasaran Kemplang Panggang Desa Tebing Gerinting Selatan Kecamatan Indralaya Selatan Ardiansyah; Trecy Austin; Suhendra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v1i2.56

Abstract

In the context of implementing the Tridarma of Higher Education, one of them is through community service as a form of community service. This community service takes the theme of the Thematic Community Service Program "Village Branding: goes to Global" Stisipol Candradimuka Palembang with a focus on research and service, namely Entrepreneurship. This Entrepreneurship Program aims to carry out Branding and Marketing of home-based production which is one of the potential villages that can be developed in order to help increase the income of the local community, namely Branding Kemplang Baked Home Products in Tebing Gerinting Selatan Village, South Inderalaya District, Ogan Ilir Regency, South Sumatra Province. The activity begins with the socialization of marketing strategies given to home-based businesses and product packaging that will raise the business potential of the people of Tebing Gerinting Selatan Village. Marketing strategy so that their products which were previously only marketed by self-taught can expand to all regions of South Sumatra and even Globally. In compiling the results of this research and service using a qualitative approach with direct interview techniques to business actors. From the results of the analysis, it was found that several problems in product development, including home-based businesses still use conventional marketing methods and lack of innovation in terms of production, packaging, and marketing. The results of this activity are expected to change the mindset and action patterns of business actors to improve product quality, packaging and marketing strategies for Kamplang Panggang, Tebing Gerinting Selatan Village..
Co-Authors Dita Mayreista Nopriawan Mahriadi Suhendra Trecy Austin