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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Azizah Nur
Universitas Andalas
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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The Influence of Location and Promotion on Purchasing Decisions (Case Study on Sarua Keneh Consumers Payakumbuh City) Syuryatman Desri; Azizah Nur; Reivany Sannia
Formosa Journal of Multidisciplinary Research Vol. 2 No. 7 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i7.5131

Abstract

The purpose of this study was to identify the effect of location and promotion on purchasing decisions at Sarua Keneh Payakumbuh City simultaneously and partially. Hypothesis testing was carried out using the T, F, and R2 tests. The results showed that location and promotion simultaneously had a significant effect on purchasing decisions for Sarua Keneh, Payakumbuh City. Partially, location has a significant effect on the purchasing decision of Sarua Keneh Payakumbuh City, while promotion has no significant effect on the brand Sarua Keneh Payakumbuh City.
Co-Authors Reivany Sannia Suryatman Desri