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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Izzatul Lutfiyah
Universitas Darul ‘Ulum Jombang
Education Social Sciences

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Peningkatan Produktifitas Umkm Jamu Gendong Melalui Edukasi Digital Marketing Di Desa Losari Izzatul Lutfiyah; Winarti Winarti; Misbah Bahauddin Faqih; Nyimmas Darah Antin; Anisa Atifatur Rahmania Fatimatuz Zahrah; Yunita Adinda Sari Alfiani
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1111

Abstract

The lack of knowledge of the local community in Losari Village, Ploso District, is one of the things that prompted writed to carry out this activity, namely by providing education on packaging and marketing of Jamu Gendong products. The method used is the ABCD (Asset Based Community Development) Method. This approach focuses on an inventory of assets in the community which are assumed to be very supportive of community empowerment activities. In order to develop the potential of local Jamu Gendong products, a problem-solving framework is implemented which includes three things. First, observations regarding production, packaging and marketing that are usually carried out by partners. Second, educating partners regarding good packaging methods. Third, Education to partners regarding digital-based marketing methods. Digital-based packaging and marketing education can be a new innovation for them to be applicable to society
Co-Authors Anisa Atifatur Rahmania Fatimatuz Zahrah Misbah Bahauddin Faqih Nyimmas Darah Antin Winarti Winarti Yunita Adinda Sari Alfiani