Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Journal on Education UPMI Proceeding Series Journal
Niat Noverlin Zai
Universitas Pembinaan Masyarakat Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ECONOMIC GROWTH IN SHARIA BANKING TIME: PERTUMBUHAN WAKTU EKONOMI PERBANKAN SYARIAH Niat Noverlin Zai; Adelina Yessi Utama samosir
UPMI Proceeding Series Vol. 1 No. 01 (2023): Ed.01
Publisher : LPPM UPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/ups.v1i01.51

Abstract

This study aims to analyze marketing strategies at PT. Proderma Sukses Mandiri, especially the marketing mix (Marketing Mix) applied by the company. Then to know the result of Strength, Weakness, Opportunities and Threat and strategy description so that it can be applied to increase product sales. Using SWOT, Matrix, EFAS, and IFAS research techniques and cartecius diagram. This research uses qualitative method, that is case study which produce descriptive data which poured in words. Data collection techniques in this study authors make direct visits to the PT. Proderma Sukses Mandiri to conduct a personal interview with President Director Mr. Sumarwoto and completed with sales data several years back. The conclusion of the analysis conducted on marketing strategy of PT. Proderma is a company that has run the marketing strategy correctly and precisely and at calculation of SWOT analysis which poured on cartesius proderma diagram is in position of quadrant 1 that is Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in Proderma products. Then the company has fulfilled the character and paradigm of sharia marketing by winning mind share, market share and heart share. Although from the product variable side of its marketing mix, PT. Proderma is in charge of halal certificate from MUI. But in terms of its marketing process the company is honest with what is offered and not excessive.    
Pengaruh Strategi Pemasaran dan Pemanfaatan Media Sosial terhadap Kepuasan Pelanggan dan Minat Pembeli sebagai Variabel Intervening (Studi Kasus Generasi Milenial di Marindal II) Niat Noverlin Zai; Sukahati Giawa; Nirmadaningsih Hiya; Yulia Tiara Tanjung
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4698

Abstract

The millennial generation is a modern generation living at the turn of the millennium. Simultaneously, in this era digital technology is starting to penetrate all aspects of life. The millennial generation or what is also called generation Y was born around 1980 to 2000. This research aims to determine the influence of marketing strategies and the use of social media on customer satisfaction and buying interest as intervening variables in the millennial generation in Marindal II. This research uses quantitative methods, the sample of this research is 100 respondents, the results of this research are based on the t or partial test which states that there is no significant influence between marketing strategies on customer satisfaction. There is a significant influence between the use of social media on customer satisfaction. There is no significant influence. Between Purchase Interest and Customer Satisfaction, there is a significant influence between the Marketing Strategy variable on Purchase Interest. There is a significant influence between the Marketing Strategy variable on Customer Satisfaction which is mediated by Purchase Interest. There is no significant influence between the use of Social Media and mediated Customer Satisfaction. By Purchase Interest.
Co-Authors Adelina Yessi Utama samosir Nirmadaningsih Hiya Sukahati Giawa Yulia Tanjung Tiara