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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Hemaram Naidu A/L Ramu Naidu
Universiti Sains Malaysia
Humanities

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Exploring Customer Views on Digitalized vs. Traditional Restaurants: A Study in the Restaurant Industry Noor Fareen Abdul Rahim; Hala Najwan Sabeh; Itqan Darwisyah Binti Ahmad Zaky; Hemaram Naidu A/L Ramu Naidu; Bee Yen Heng; Anivia Fatma Laili; Annisa Bela Ayu Trisnawati; Ryhor Andrasiuk; Valeria Bukhovetskaya; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 6, No 3 (2023): October Edition International Journal of Tourism and Hospitality in Asia Pasific
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2592

Abstract

The restaurant industry has grown widely, not only for local food but for various types of food from other countries. With the fast pace of the technological revolution, the restaurant industry must also keep up with this revolution to remain relevant. Hence, there is the introduction of digitalized restaurants in this industry that have a great debate with traditional restaurants. The main objective of this study is to explore and analyze customer perceptions and views regarding digitalized restaurants compared to traditional restaurants. This study would also help the restaurant industry transform into digitalization that corresponds with customers' views. For research purposes, data collection from a sample of customers who have recently dined in both types of restaurants by conducting a questionnaire targeting at least 100 respondents would be conducted. The questionnaire will focus on gathering data related to customers' perspectives and satisfaction and examining the variables of efficiency and effectiveness and perceived benefits such as convenience, visuals, time consumption, customization, loyalty and rewards programs, and digital feedback. This data would be further analyzed using Statistical Package for the Social Sciences (SPSS). The expected outcome of this study is to provide the restaurant industry with valuable knowledge regarding consumer preferences for digitalized or traditional restaurants. Besides, this study would benefit the restaurant industry in transforming digitalized based on consumers' perceptions and views.
Co-Authors Anivia Fatma Laili Annisa Bela Ayu Trisnawati Bee Yen Heng Daisy Mui Hung Kee Hala Najwan Sabeh Itqan Darwisyah Binti Ahmad Zaky Noor Fareen Abdul Rahim Ryhor Andrasiuk Valeria Bukhovetskaya