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All Journal Jurnal Ekonomi ProBisnis : Jurnal Manajemen
Silfiena Siahainenia
Pattimura University
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Purchase Interest on Purchasing Decisions Moderated by Word of Mouth: Study on Consumers of Sariayu Martha Tilaar Cosmetics in Ambon City Nathania Tiatira Tableessy; Victor Ernest Huwae; Silfiena Siahainenia
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.233

Abstract

This research aims to examine and analyze the effect of purchase intention on purchasing decisions moderated by word of mouth for cosmetic consumers of Sariayu Martha Tilaar in Ambon City. The sampling method used a purposive sampling technique and data collection was carried out by distributing questionnaires which were distributed to 113 consumers. The analytical test tool used is SmartPLS 3 with the SEM (Structural Equation Modeling) analysis method. The results of this study indicate that buying interest has a positive and significant effect on purchasing decisions, and word of mouth moderates buying interest on purchasing decisions.
THE INFLUENCE OF PACKAGING AND PRICE ON PURCHASING DECISIONS SAPARUA PALM SUGAR IN AMBON CITY MEDIATED BY CUSTOMER SATISFACTION Silfiena Siahainenia; Rukmuin Wilda Payapo
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to examine the influence of packaging and price on purchasing decisions for Saparua palm sugar in the city of Ambon. The population in this study were Ambon city residents who bought and consumed Saparua palm sugar with a sample size of 126 respondents. The research results explain that packaging and price influence purchasing decisions mediated by consumer satisfaction. The advice that can be given is that Saparua palm sugar businesses are more innovative in making representative packaging so that the product can reach a wider market.
Co-Authors Nathania Tiatira Tableessy Rukmuin Wilda Payapo Victor Ernest Huwae