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All Journal Jurnal Dimensi DKV Seni Rupa dan Desain
Nathaniel Tegar Prakasa
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PERANCANGAN IDENTITAS VISUAL TOKO ROTI DARI DARI Nathaniel Tegar Prakasa; Anggi Anggarini; Yoga Putra Pratama
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 8 No. 2 (2023): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v8i2.18395

Abstract

The Dari Dari's Bakery Visual Identity Design. The bakery business is highly attractive to entrepreneurs in Indonesia because of the prevalent breakfast culture, where bread is a popular choice for morning meals. Among the many bread brands in Indonesia, Dari Dari, a small and medium-sized enterprise (UKM), stands out with its focus on bakery and pastry products made from natural ingredients without artificial additives. To strengthen its brand identity and market appeal, Dari Dari is undergoing a visual identity design process, aiming to create a unique logo and extend it to other promotional media. The research involves qualitative and quantitative methods such as literature studies, observations, interviews, and questionnaires to effectively convey the brand's message and values to customers and establish a distinct position in the competitive market. Keywords: visual identity, logo, UKM, bakery
Co-Authors Anggi Anggarini Yoga Putra Pratama