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All Journal IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Rama Tri Budi Ardianto
Universitas Kristen Satya Wacana
Computer Science & IT Control & Systems Engineering

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ANALISIS JARINGAN SOSIAL PENGGUNA TWITTER DALAM SKEMA PENYEDIAAN LAPTOP BAGI TOKO KOMPUTER Rama Tri Budi Ardianto; Yessica Nataliani
IT Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Vol 2 No 3 (2023): IT-Explore Oktober 2023
Publisher : Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/itexplore.v2i3.2023.pp208-218

Abstract

Twitter is a social media that provides information for its users. Interactions on Twitter may increase the amount of data from its users. Business development cannot be separated from product competition between business actors. One way for companies to win the competition is to know the purchasing power of customers. A product's selling power can be known one way or another through user interaction on Twitter. User-generated content (UGC) results from data on Twitter. UGC data can be used to determine the product supply scheme taken by laptop products in this study. The method used to analyze the interaction is Social Network Analysis (SNA) by comparing the properties of the network. Social network modeling on UGC data was carried out on three laptops: Lenovo v14, Asus ZenBook S, and Acer Swift 3. From the graph visualization, it was found that Acer excels in two properties, namely "Size" and "Average Degree." Meanwhile, the Asus ZenBook S dominates the "Modularity" property.
Co-Authors Yessica Nataliani