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All Journal Waraqat : Jurnal Ilmu_Ilmu Keislaman Proceedings of Femfest International Conference on Economics, Management, and Business
Fitriana Nur Rohmah
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Brand Image, Religiosity and Halal Labels on Purchasing Decisions of Packaged Food Products: Case Study of IAIN Pekalongan Students Fitriana Nur Rohmah
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 1 (2023): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

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Abstract

Packaged food is food that can be found anywhere at this time. The soaring population growth rate which continues to increase, has an impact on the development of the food industry in Indonesia. Therefore, many companies compete with each other to meet the needs of consumers, by continuously improving quality and innovation in each of their products. The purpose of this study is to determine the effect of brand image, religiosity and halal labels on purchasing decisions for packaged food products (a case study of IAIN Pekalongan students) partially and simultaneously. This study uses a quantitative approach to causal investigation. Data were gathered from primary and secondary sources, although the information for this study came through questionnaires. The stripping population is IAIN Pekalongan students for the 2020 academic year. The sampling technique used is a probability sample using a simple random sampling technique with a sample size of 100 respondents. Methods of data analysis from this study using the classical assumption test, multiple linear regression test and hypothesis testing. The results showed that partially and simultaneously there was an influence between brand image, religiosity and halal labels on the decision to purchase packaged food products for consumers of Muslim students at IAIN Pekalongan. The influence of brand image on the decision to purchase packaged food products is 0.002 <0.05 or tcount on the brand image variable is 3.161 > 1.983. The influence of religiosity on purchasing decisions for packaged food products is 0.000 <0.05 and tcount on the religiosity variable is 3.621 > 1.983. The influence of the halal label on the decision to purchase packaged food products is 0.000 <0.05 and tcount on the halal label variable is 5.574 > 1.983. The influence of brand image, religiosity and halal label on purchasing decisions of packaged food products is 0.000 <0.05 and Fcount is 53.983 > Ftable 2.70.
Opportunities and Challenges of Sukuk Development in the Digital Era: Millennial Generation Perspectives In Indonesia Fitriana Nur Rohmah; M. Fauzi; Moh. Alfiyan Lu'lu Firdaus
WARAQAT : Jurnal Ilmu-Ilmu Keislaman Vol. 8 No. 2 (2023): Waraqat: Jurnal Ilmu-Ilmu Keislaman
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Sekolah Tinggi Agama Islam As-Sunnah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51590/waraqat.v8i2.580

Abstract

Indonesia, as the nation with the highest Muslim population globally, has the potential to benefit from a demographic dividend. Out of the total population of 270 million in Indonesia, generation Z accounts for 27.9%, and millennials make up 25.87%. This means that over 50% of Indonesia's population is in a highly productive age group, making the millennial generation a promising investment group with significant potential in the retail Islamic capital market. Sukuk, an Islamic capital market product, is now being created in Indonesia. This article explores the potential advantages and obstacles associated with implementing sukuk in the digital age, as perceived by the millennial generation. This study employs a qualitative approach through a comprehensive review of relevant literature, focusing on primary sources such as books and journals that specifically address the prospects and obstacles associated with sukuk development. The study's findings indicate a consistent annual increase in the proportion of sukuk, encompassing both corporate and retail sukuk. The potential of sukuk development lies in its ability to serve as an investment instrument that offers chances for both Sharia-compliant and non-sharia-compliant investors. Sukuk's progress intertwines with the millennial generation's principles, making it a robust and adaptive financial instrument that matches social ambitions. Millennials are crucial in shaping Indonesia's economic success by considering Sukuk a significant catalyst.
Co-Authors M. Fauzi Moh. Alfiyan Lu'lu Firdaus