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All Journal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Rini Ganefwati
Universitas Bhayangkara Surabaya
Environmental Science Social Sciences

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STRATEGI KOMUNIKASI PERSUASIF HUMAS WISATA BAHARI LAMONGAN UNTUK MENARIK MINAT WISATAWAN MELALUI INSTAGRAM @WISATABAHARILAMONGAN Widya Ayu Kusumaningtyas; Ita Nurlita; Rini Ganefwati
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 1 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i1.71

Abstract

Persuasive communication is one of the studies of communication that is often used to influence other people in various ways about what will be offered. The spread of the Covid-19 outbreak has had an impact on almost all sectors of life in Indonesia. One of the sectors that has experienced the most drastic impact from this pandemic besides the economic and health sectors is the tourism industry. Lamongan Marine Tourism is one of the tourist attractions affected by the pandemic. Currently, Marine Tourism Lamongan is incessantly carrying out various promotions to attract tourists to visit there. For this reason, it is necessary to provide tourist information media that is easily accessible and found in search engines by potential tourists. One of the social media that can be utilized is Instagram. This has been implemented by Wisata Bahari Lamongan Public Relations, which has an account with the name @wisatabaharilamongan. Wisata Bahari Lamongan focuses on persuasive tourism communication activities online by utilizing Instagram. In this study, researchers used a qualitative descriptive research method where data collection techniques were obtained through interviews, observation and documentation. The subjects in this study were the Wisata Bahari Lamongan Public Relations and the Instagram account @wisatabaharilamongan. The technique used in this study is the reward and order technique. The persuasive communication strategy implemented by Wisata Bahari Lamongan's public relations in attracting tourists through Instagram @wisatabaharilamongan is to prioritize existing facilities, provide promos for entrance tickets, giveaways, and special shows during holiday seasons. In this study, it was shown that there was an increase in sales feedback of around 40% -50%, this could be a reference that the persuasive communication was successful.
AKTIVITAS CYBER PR BIRO EKONOMI PROVINSI JATIM DALAM MENGINFORMASIKAN PROGRAM MILLENNIAL JOB CENTER GUNA MENGHADAPI ERA GIG EKONOMI Cindy Amanda Claudia Van Merdie; Rini Ganefwati; Ratna Setyarahajoe
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 1 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i1.72

Abstract

The development of the 4.0 era has resulted in technology having an important role in the economic aspect by giving rise to the Gig Economy phenomenon involving freelancers. The manifestation of the presence of the East Java Provincial Government in welcoming the Gig Economy is by launching the Millennial Job Center (MJC) program to support young people or millennials in competing in the digital world. This research was conducted with the aim of knowing Cyber PR activities carried out by the East Java Provincial Government in an effort to inform the MJC program. In implementing Cyber PR practice it is important to pay attention to basic concepts, such as Transparency, Internet Porosity, Internet as an Agent, Richness in Content, and Reach.This study used a qualitative descriptive method and data collection was carried out by interview and observation techniques at the Economic Bureau of East Java Province. The subjects in this study were Experts and Head of Sub-Division of Financing, Regional-Owned Enterprises Partnerships, and Regional Investments.The results of this study indicate that the Government has paid attention to five important elements in the practice of Cyber PR, namely trying to be open or transparent in providing information related to MJC, but still maintaining internal information or data so that it does not leak to external audiences by carrying out regular monitoring on uploaded information or content. In addition, the form of wealth of information provided also follows the development or millennial communication style, and still contains a clear and straightforward information structure. In the practice of using social media, it also utilizes advertising features or Ads to cover the wider community.
IKLIM KOMUNIKASI PT KAI (PERSERO) DAOP 8 SURABAYA DALAM MENINGKATKAN PRODUKTIVITAS KARYAWAN MELALUI KEGIATAN EMPLOYEE RELATIONS Ita Nurlita; Rini Ganefwati; Awanis Ade Tasya Winarno
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 1 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i1.1040

Abstract

In every company basically requires good communication in an effort to achieve the goals to be achieved. Thus, to support smooth communication within the company, it is also necessary to be supported by a good organizational communication climate. The organizational communication climate also occurs at PT KAI (Persero) Daop 8 Surabaya. Organizational communication climate, with its existence, is so important in influencing the way of life of its members so that it has an influence on the productivity of its performance. This study aims to analyze the communication climate at PT KAI (Persero) Daop 8 Surabaya in increasing employee productivity through employee relations activities and to analyze the obstacles that occur in the communication climate. The research method used by researchers is a descriptive quantitative research method, by analyzing the communication climate at PT KAI (Persero) Daop 8 Surabaya. Based on the results of a crosstab analysis of 6 indicators of organizational communication climate according to Faules and Pace including, trust, shared decisions, honesty, listening in upward communication, openness in downward communication, and attention to high-performance goals, the average results are obtained for each indicator that the organizational communication climate on PT KAI Daop 8 Surabaya employee productivity is fairly good, namely 4.02 which indicates that the communication climate at PT. KAI (Persero) Daop 8 Surabaya is running quite well. Keywords : Communication Climate, Employee Relations, Productivity
PERSEPSI REMAJA PEROKOK AKTIF DI KAMPUNG BENDUL MERISI SURABAYA TENTANG PERINGATAN BAHAYA MEROKOK PADA MEDIA IKLAN PAPAN REKLAME Rini Ganefwati; Ita Nurlita; Andi Wahyudi
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 2 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i2.1087

Abstract

The perception of active smoking adolescents in Kampung Bendul Merisi Surabaya towards warnings about the dangers of smoking on billboard advertising media is a study that reminds about the dangers of smoking for active smokers, especially teenagers. The objects in this study were active smoking teenagers in Bendul Merisi Village, Surabaya. This type of research is a qualitative descriptive research. Data collection methods used in this study are observation, in-depth interviews and documentation. Sources of research data are primary data and secondary data. The data analysis includes, data reduction, data presentation, and drawing conclusions. In this study there were 7 informants who were active smokers. The results of this study indicate that some adolescent smokers are aware of the warning labels listed on billboard advertising media, but they still want to carry out their habit, namely smoking, even though they know the warnings about the dangers of smoking in the advertising media and cigarette packs. assume that the warnings about the dangers of smoking contained in billboard advertising media are commonplace and do not have any impact on them. Even though they know the effects of smoking, they still do their habit, namely smoking. Because smoking has become a habit for them which is difficult to leave.
Co-Authors Andi Wahyudi Awanis Ade Tasya Winarno Cindy Amanda Claudia Van Merdie Cindy Amanda Claudia Van Merdie Ita Nurlita Ratna Setyarahajoe, Ratna Widya Ayu Kusumaningtyas