Article Per Year (5 Year)
p-Index From 2019 - 2024
1.573
P-Index
This Author published in this journals
All Journal Research of Business and Management Entrepreneurship and Community Development Research of Islamic Economics (RIE) Human Capital and Organizations Marketing and Business Strategy
Nazma Riska Zhafiraah
Faculty of Economics and Business, YARSI University, Jakarta
Economics, Econometrics & Finance

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Research of Islamic Economics (RIE)

 1 
Role of Consumer Satisfaction as a Mediating of Effect Halal Labels, Brand Image, and Price on Purchasing Decisions Ryan Farhan Abelmar; Amin Mansur; Karimullah Karimullah; Nazma Riska Zhafiraah
Research of Islamic Economics Vol. 1 No. 2 (2024): JANUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v1i2.171

Abstract

Consumers make judgments about what to buy by looking for, offering, assessing, and spending money on goods and services that they believe will meet their requirements. Purchasing decisions are to buy the brand they like from various available alternatives. Currently, business competition is very tight, especially in companies that produce products. Price perception is very important. The purpose of this study is to determine how price, brand perception, and halal labelling affect consumers' decisions to buy. consumer satisfaction as a mediating factor of Wardah cosmetic products. Research is designed as explanatory research. The study population was people who wore and had used cosmetics from Wardah, with 100 responders serving as the sample. The Partial Least Squared Structural Equation Modeling Method was used to gather data. The findings demonstrated that factors that mediated consumer pleasure in purchasing decisions were not halal labeling, brand image, or price. Purchase decisions are positively and significantly impacted by consumer satisfaction. Purchaser satisfaction can be a mediator that influences pricing for purchasing decisions, but kosher labels and brand image are not significant. Managerial implications of marketing and branding strategies such as halal label management, brand image development, and pricing strategies such as competitive pricing.
Do Consumer Lifestyle, Halal Labels, and Prices affect Purchasing Decisions? Desya Delia; Rini Hidayati; Siti Marhamah; Nazma Riska Zhafiraah
Research of Islamic Economics Vol. 1 No. 2 (2024): JANUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v1i2.172

Abstract

Lifestyles are increasingly modern, and the needs of consumers past and present are clearly different according to the lifestyle adopted by consumers. Currently, consumers follow developments in trends in all aspects of needs ranging from primary needs to secondary needs in accordance with the lifestyle they adopt, namely the halal lifestyle. This research aims to determine the influence of lifestyle, halal labels, and price on the purchasing decisions of Emina cosmetic products. The sampling technique used was Purposive Sampling. The number of respondents in this study was 100 respondents. Data collection was carried out using the Judgment Sampling method with a questionnaire instrument. The data analysis method used is multiple regression analysis, t-test (partial) coefficient of determination. The research results show that: 1) lifestyle has a positive and significant effect on purchasing decisions. 2) the halal label does not influence purchasing decisions. 3) price does not affect purchasing decisions. A managerial implication that may be relevant is lifestyle management. The company can conduct in-depth market research to understand the lifestyle of its target consumers and determine prices and a pricing strategy that suits the Emina cosmetics market segment, including considering consumer price sensitivity.
Co-Authors Amin Mansur Ariel Nian Gani Desya Delia Dian Desty Widyowati Efendy Zain Febri Aulia Savira Hasan Basri Irwan Ananta Vidada Karimullah Karimullah M Fakhran Ramadhan Muchlis Sulistiyanto Muhammad Ramadhan Nana Danapriatna Nur Indah Farawansyah Perdana Wahyu Santosa Puput Putrianika Purnama Putra Rafly fata Maghfur Rini Hidayati Rohim Setiawan Ryan Farhan Abelmar Seno Sudarmono Hadi Siti Marhamah Siti Nurhidayah Sovi Ismawati Rahayu Ummi Khoiriyah Yulia Kartika Sari Zainal Zawir Simon