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Ni Made Widnyani
Fakultas Bisnis Sosial Teknologi Dan Humaniora, Universitas Bali Internasional
Economics, Econometrics & Finance Education Public Health

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The Phenomenon of the Brick and Click Strategy in Empowering Business Ecosystems in the Digital Age Ni Made Widnyani; Ni Luh Putu Surya Astitiani; Vitalia Fina Carla Rettobjaan; A.A. Ngurah Bagus Aristayudha; Kadek Riyan Putra Richadinata
Journal of Economics and Public Health Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i3.2466

Abstract

The rapid development of the digital era has spawned various strategic methods or techniques that can be used by business actors both online and offline. Brick and Click is one of the business strategies used by companies to integrate offline and online businesses into one unit that is currently being loved by consumers and business movers. The purpose of this research is to find out more deeply about the phenomenon of implementing the Brick and Click strategy used by business activists in Empowering Business Ecosystems in the Digital Age. In this study used a qualitative research method with a phenomenological approach where researchers collected data by interviewing 4 main participants and 2 participants as triangulation who had carried out the Brick and Click strategy for approximately one year. After the data is collected, the data is sorted and analyzed and finally conclusions are drawn. The research results produced four themes in the Brick and Click method, namely the concept of the Brick and Click method, how to implement the Brick and Click method, the obstacles and advantages of the Brick and Click method, and the role of inventory management. The use of the Brick and Click strategy provides great benefits for business drivers and consumers.
E-Commerce Platform Development as A Means of Increasing Potential MSME Business Kadek Riyan Putra Richadinata; Ni Made Sri Ayuni; Ni Luh Gede Putu Purnamawati; Ni Made Widnyani
Journal of Economics and Public Health Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i3.2478

Abstract

In today's digital era, the presence of technology and innovation is becoming increasingly important for MSMEs to maintain and increase their competitiveness. In the digital era like today, e-commerce is an alternative to overcome these obstacles. However, there are still many MSMEs that have not utilized e-commerce to market their products due to limited access, limited knowledge, and high costs to create their own e-commerce platform. The aim of this research is to find out e-commerce platform development as a means of increasing potential msme business. The research method used in this study is a qualitative research method with a case study approach. This research will be carried out in the following stages: literature study, data collection, data analysis, platform development, and evaluation. This platform was built using responsive website technology so that it can be opened through various platforms connected to the internet. The e-commerce platform contains features such as product catalogs, product orders, payment mechanisms, and shipping processes. Overall the information system is very good, as many as 31 people answered with very good responses.
Co-Authors A A Ngr Bagus Aristayudha Ni Luh Gede Putu Purnamawati Ni Luh Putu Surya Astitiani Richadinata, Kadek Riyan Putra Sri Ayuni, Ni Made Vitalia Fina Carla Rettobjaan