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Tony Sitinjak, MM
Institut Bisnis dan Informatika Kwik Kian Gie
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH INOVASI DAN HARGA PRODUK TERHADAP PERILAKU PEMBELIAN SMARTPHONE BLACKBERRY DI WILAYAH JAKARTA BARAT Tony Sitinjak, MM; Angeline SE
Jurnal Manajemen Vol 1 No 1 (2011)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The intense competition among the cell phone companies push them to innovate their products. Nowadays, the most favorable cell phone in the society is Blackberry smart phone. In order to survive in the competition, Blackberry smart phones being innovative by offer new features and benefits. The prices are also varied according to the quality of its products. Being innovative and setting varied prices of Blackberry products aims to attract consumers to buy Blackberry smart phone. The research’s object is Blackberry smart phone. Data were collected by questionnaires which is distributed to two hundred respondents . Data analysis technique used is the percentage analysis, validity test, reliability test, and multiple linear regressions. The result of this research, there is a positive and significant influence between innovation and product prices on purchasing behavior of Blackberry smart phone.  So the research  conclusion is that innovation and product prices have an influence on consumers’ purchase behavior. To survive in the marketplace, companies have to sustainably innovate and promote their products to attract their consumers.  Keywords: innovation, product price, product quality, purchasing behavior.
PENGARUH PERSEPSI KEBERMANFAATAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT PENGGUNAAN LAYANAN PEMBAYARAN DIGITAL GO-PAY Tony Sitinjak, MM
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

One of the phenomena that occur in Indonesia in today’s digital economy era is that people began to implement a payment system that use electronic money. Therefore, the researcher sets out the formulation of the problem as follows: "The Effect of Perceived Usefulness and Perceived Ease of Use on the Interest in Using Digital Payment Services Go-Pay." The purpose of this research is toexamine the factors that influence the interest in using electronic money. The model used in this study is the Technology Acceptance Model (TAM). This research was conducted of GO-PAY digital payment service users who are domiciled in Jakarta. The sampling technique used in this study is a convenience sampling technique. While the obtained data is in the form of primary data because the data collection was done by distributing online questionnaires. A total of 125 questionnaire results were received and can be processed by the researcher. The data analysis was carried out by using structural equation modeling (SEM), also known as Partial Least Squares (PLS). The results of the research obtained by researcher show that the perceived usefulness and perceived ease of use has a positive influence on interest in use, and the perceived ease of use has a positive influence on perceived usefulness.
Co-Authors Angeline SE