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Tony Sitinjak
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH E-SERVICE QUALITY DAN KEAMANAN TRANSAKSI TERHADAP PERCEIVED VALUE CUSTOMER BISNIS E-COMMERCE: STUDI KASUS PADA PT. TOKOPEDIA Giasinta Panatra; Tony Sitinjak
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.661

Abstract

This study aims to measure how the relationship and influence from e-service quality and securetransactions to customer’s perceived value toward online shopping applications on Tokopedia.Independent variable used in this study is e-service quality and secure transactions, while the dependentvariable is customer’s perceived value.Collection technique used is to use primary data in the form of interviews and questionnaires.Mechanical sampling is done by using judgmental or purposive sampling. Testing the hypothesis throughSPSS System on 152 respondents. Respondents in majority are female, young adults in 23-28 years old,employees, S1 and have been used Tokopedia.The results showed that the proven positive effect on the e- service quality toward customer’s perceivedvalue significantly. And secure transaction also give a positif effect toward to customer’s perceived valuesignificantly. This study provides in- depth understanding of the relationship between e-service quality,secure transactions, and perceived value.
PENGARUH PERSEPSI RISIKO DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN GULA TROPICANA SLIM YANG DIMEDIASI OLEH SIKAP KONSUMEN DI WILAYAH DKI JAKARTA Hanny Chandra; Tony Sitinjak
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.809

Abstract

Sugar is a carbohydrate that can be directly absorbed by the body to convert into energy. However, now people tend to avoid sugar with a sugar free diet. Currently there is a low calorie sugar brand name Tropicana Slim. This research is to find out the influence of Perceived Risk and Brand Image on Purchase Decision Tropicana Slim sugar mediated by Consumer Attitude in DKI Jakarta religion. Data were collected by distributing questionnaires to 165 respondents who had bought and consumed Tropicana Slim sugar. Sampling technique using judgment sampling method. Data analysis technique in this research are validity and reliability test, descriptive analysis, likert scale, multiple linear regression analysis, evaluation of structural model. The analysis tools on this study used WarpPLS 6.0 and SPSS 20.0. The results of the analysis show that Risk Perception have negative influence on Consumer Attitude, Brand Image have positive influence on Consumer Attitude, Risk Perception have negative influence on Purchase Decision, Brand Image have positive influence on Purchase Decision, Consumer Attitudes have positive influence on Purchase Decision, Consumer Attitude cannot mediate the effect of Risk Perception on Purchase Decision, Consumer Attitudes can mediate the influence of Brand Image on Purchase Decision. Keywords: Perceived Risk, Brand Image, Consumer Attitude, Purchase Decision
PENGARUH IDENTITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PADA KONSUMEN SEPATU NIKE DI JAKARTA Louis Budihardja; Tony Sitinjak
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.870

Abstract

Globalization, combined with technology advancements, has allowed the shoe industry to flourish and be appreciated by a global audience. The present shoe industry is also threatened by the quick change in fashion. Nike is an example of one of the world's largest corporations. In a competitive environment, characteristics such as brand identity, brand image, brand trust, and brand loyalty are critical to the company's success. Consumers will remember the identity of the brand if they have a loyal attitude and believe in the goods. This will improve the brand's image and credibility, as well as encourage customers to purchase again. As a result, the authors want to investigate the impact of brand identity, brand image, and brand trust on Nike shoe brand loyalty.
Co-Authors Giasinta Panatra Hanny Chandra Louis Budihardja