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All Journal Media Mahardhika Jurnal Ekonomi, Bisnis dan Sosial
Sujani Sujani
Universitas Wijaya Putra Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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MAPPING VALUE CHAIN SEBAGAI OPTIMALISASI PENGEMBANGAN KAMPUNG BATIK TULIS DI SURABAYA Sujani Sujani; M S Arif; Agus Sarwo Edi
Media Mahardhika Vol. 17 No. 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i3.107

Abstract

The creative industry which is one of Indonesia's valuable cultural heritages and has been known throughout the world is Batik. The culture of making batik has also been occupied by some residents of Surabaya, but only its presence has not been widely exposed. However, its existence is still not developed optimally, the Surabaya city government initiated the Putat Batik House as the center handmade Batik Village in Surabaya. The purpose of this research is to obtain the formulation of strategies that can be applied to maximize the utilization of potential effort to develop the Medium Creative Industry (IKM) of handmade batik in Surabaya. The value chain mapping is carried out as a basis of information on value formation in a creative industry which can be seen from the aspects of creation, production, distribution and commercialization. Information of value chain mapping is valuable for an input to determine the strategic factors of batik industry village. The results of the study were obtained, that a value chain process of the IKM handmade batik activities began from material planning to network marketing. The total internal matrix value of 4.013 is classified as "Strong" and the total external matrix value of 4,286 shows the response to the external environment is classified as "High". If the total score of internal and external factors is mapped in the matrix, then the position of the company in the "First" quadrant is a growth strategy, namely: concentration on human resources, skills, target markets, market expansion and networking and product development.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI INTERVENING PADA TOKO PARADIGMA KOPI MENGANTI GRESIK Maya Nur Janah; Sujani Sujani
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 3 (2023): JEBS, Oktober 2023
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Abstract

The purpose of this research is to evaluate the influence of price and product quality on customer loyalty and consumer satisfaction as an intervening variable (Case Study at Paradigma Kopi Store in Menganti Gresik). The method used is a field survey with a questionnaire approach directly distributed to customers and consumers. A total of 96 respondents were selected using the Non-Probability Sampling method, specifically the Incidental Sampling type. From the test results, all indicator questions and variable dimensions showed adequate validity and reliability. To analyze the data, this research uses the Structural Equation Modeling (SEM) method based on PLS 4. Based on the results of this study, it shows that price and product quality have a direct influence on customer loyalty, and price and product quality also have a direct influence on satisfaction. However, satisfaction does not have a significant influence on loyalty, and satisfaction cannot mediate the relationship between price, product quality, and customer loyalty.
Co-Authors Agus Sarwo Edi M S Arif Maya Nur Janah