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All Journal Journal of Sustainable Economics
Dian Farista
Fishery Product Utilization Department, Faculty Fisheries And Marine Science, Brawijaya University, Malang, Indonesia
Economics, Econometrics & Finance Social Sciences

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Mangrove Optimization to Improve Economic Growth Of Coastal Communities Pramiado Samuel Siregar; Dian Farista; Ria Risti Fausi
Journal of Sustainable Economics Vol. 1 No. 1 (2023): Journal of Sustainable Economics
Publisher : TALENTA PUBLISHER USU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jse.v1i1.12065

Abstract

Mangrove leaves contain high antioxidants that can be used as drinks such as tea. This research aims to make de.ruju tea, which is a tea that is produced simply. The research methods include organoleptic tests to determine the level of public liking for de.ruju tea. besides that, SWOT analysis to determine the strengths, weaknesses, opportunities and threats to determine the opportunity value of de.ruju products. The results showed that processing mangrove leaf raw materials into functional food as tea improved the economic level of the Tambakrejo Village community by increasing profits by 112%. The SWOT analysis results show that de.ruju products have an IFAS matrix value of 2.7. This shows that the product situation is very good and has advantages higher than weaknesses and an EFAS matrix of 2 so that the product is able to take advantage of opportunities to avoid threats from the environment.
Co-Authors Pramiado Samuel Siregar Ria Risti Fausi