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All Journal Ebisnis Manajemen
Dhanil Sabarno Jeferson
Universitas Palangka Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Ebisnis Manajemen

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Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh Nurlia Eka Damayanti; Ailah Nur Fitriah; Dhanil Sabarno Jeferson; Doni Saputra; Mahwahdah Luviany; Muhammad Izwan; Silvana Ryda Marccela; Muhammad Rifai
EBISMAN : eBisnis Manajemen Vol. 1 No. 4 (2023): Desember : EBISMAN : eBisnis Manajemen
Publisher : Universitas Nusa Nipa

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Abstract

This business feasibility study aims to analyze the potential and feasibility of establishing a kimbab Mekanan Brooh business. The research method used is descriptive with data collection through observation, survey, and interview. The results of the analysis show that the kimbab market opportunity is quite large seen from the interest and purchasing power of consumers. The marketing strategy is focused on brand image building and menu innovation. Technically, the initial capital is Rp565,000 with a 1-month payback. The form of business entity is an individual business with 7 employees. Financial analysis shows that it is feasible to run with several factors. In conclusion, Mekanan Brooh's kimbab business is worth establishing because it has good prospects in terms of market, technical, management, and financial aspects.
Co-Authors Ailah Nur Fitriah Doni Saputra Mahwahdah Luviany Muhammad Izwan Muhammad Rifai Nurlia Eka Damayanti Silvana Ryda Marccela