Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
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This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al Urwah : Sharia Economics Journal
Agnes Dini Mardani
Institut Teknologi dan Bisnis Trenggalek
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact Of Digital Service Quality And Consumer Trust On Customer Loyalty With Customer Satisfaction As A Mediator Marwan Effendi; Agnes Dini Mardani; Gatot Wijayanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3913

Abstract

This research investigates the intricate relationships among digital service quality, consumer trust, customer satisfaction, and customer loyalty within the context of PDAM Trenggalek, a municipal water utility service. Utilizing a sample of 65 individuals through a Random Sampling technique, the study employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis using Smart PLS software. The results reveal a significant direct impact of digital service quality on consumer trust and customer loyalty, emphasizing the crucial role of seamless digital services in cultivating customer satisfaction and loyalty. Furthermore, a significant relationship is identified between consumer trust and customer loyalty, highlighting the importance of consumer trust in fostering customer loyalty. However, the indirect relationship between consumer trust and customer loyalty, mediated by customer satisfaction, is found to be not statistically significant in the examined sample. The findings underscore the strategic importance of prioritizing digital service quality and building consumer trust to enhance customer satisfaction and foster lasting loyalty in the competitive landscape of municipal water utility services. This research contributes valuable insights that can inform strategic initiatives for PDAM Trenggalek to optimize customer experiences and strengthen customer relationships.
Influencer Authenticity: Unraveling The Impact On Modern Marketing Agnes Dini Mardani; Evrina Evrina; Bella Hartati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9824

Abstract

This research investigates the dynamics of influencer authenticity and marketing effectiveness on consumer engagement and trust within PT. Unilever Indonesia, Tbk - Depo Makassar. Utilizing a quantitative research design with a sample of 130 consumers, path analysis using Smart PLS software was conducted to examine the direct and indirect effects of influencer authenticity and marketing effectiveness on consumer engagement and trust. The results reveal significant positive relationships between influencer authenticity and both consumer engagement and trust, highlighting the importance of genuine influencer engagements in fostering consumer connections and confidence in brands. However, while marketing effectiveness positively influences consumer engagement, its impact on consumer trust is not statistically mediated by engagement. These findings underscore the necessity for Unilever to prioritize authentic influencer partnerships and refine marketing strategies tailored to the unique characteristics of the Makassar market to enhance consumer trust and drive long-term brand loyalty and success. Keywords : Influencer Authenticity, Marketing Effectiveness, Consumer Engagement, Consumer Trust
Optimizing Employee Performance: The Impact of Islamic Values, Skills, and Motivation in DPMPTSP Padang Nadya Agusfina Fernata; Agnes Dini Mardani
Al Urwah : Sharia Economics Journal Vol. 1 No. 01 (2023): September
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/alurwah.v1i01.15

Abstract

This research investigates how Islamic values, skills, and motivation affect employee performance. The motivation behind this study stems from issues like the inadequate application of Islamic values, employee negligence, and a lack of self-motivation in the workplace. The focus is on the employees of the Investment and Integrated One-Stop Service Agency (DPMPTSP) in Padang City. Using a quantitative approach, the study involves all 55 employees at DPMPTSP Padang City, using the saturation sampling technique and SPSS for data analysis. The findings are as follows: Islamic values (X1) don't significantly impact employee performance due to limited integration into the organizational culture. Skills (X2), on the other hand, significantly improve performance by maintaining consistent skills through training. Work motivation (X3) also significantly boosts performance by offering equal growth opportunities to all employees. This research provides insights into what influences employee performance at DPMPTSP Padang City, highlighting the importance of work capability and motivation while suggesting ways to enhance Islamic values integration in the organization.
Co-Authors Bella Hartati Evrina Gatot Wijayanto Marwan Effendi Nadya Agusfina Fernata