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All Journal AGRARIS: Journal of Agribusiness and Rural Development Research
Fadilah, Arsy Nur
Program Studi Agribisnis, Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Sikap Konsumen terhadap Produk Donat Berbahan Mocaf Sebagai Pengganti Tepung Terigu (Studi Eksperimen pada Konsumen Donat di Universitas Muhammadiyah Yogyakarta) Fadilah, Arsy Nur; Widodo, Widodo; Widodo, Aris Slamet
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 1, No 2: July - December 2015
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.478 KB) | DOI: 10.18196/agr.1218

Abstract

The aims of this research were to identify consumer attitude toward all kinds of donut atribute which made from wheat flour and mocaf; and to compare consumer attitude toward all types of  subtitution phase of donut. The respondents of this research were 45 respondents which accidentally taken from the buyers.  The method of this research was eksperimental with the object were donut with 30% and 50% mocaf substitution ingredients and without mocaf substitution as a control. The data was gained in March 2015. Fishbein model was used to identify consumer’s attitude toward donut attribute which consist of taste, tekstur, shape, size, colour, and price; whereas Friedman test was used  to compare consumers attitude toward donut with all types of substitution. The result of this research were showed that taste attribute and tekstur attribute was more considered in choosing donut product; and there was no significant difference in consumer attitude toward donut with mocaf substitution.
Co-Authors Aris Slamet Widodo Widodo, Widodo