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DAMPAK BRAND IMAGE TERHADAP KEPUASAN PELANGGAN : STUDI KOPI MAXX DI SURABAYA Chyntia wongso; Hilda Pradina Faradiba
Journal of Islamic Economics and Finance Vol. 1 No. 2 (2023): Mei : JUREKSI ( Journal of Islamic Economics and Finance )
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i2.82

Abstract

In the current development, the theory of customer satisfaction considered as a key to marketing concept. Some researchers believe that customers’ satisfaction could drive a business to the success (Bennett and Rundle-Thiele, 2004). According to Kotler and Keller (2009), satisfaction is the summary feeling resulted from comparing a product performance to the expectation. A customer will be satisfied if the performance matches expectation. On the other side, a customer will be dissatisfied if the performance fails to meet expectation. Martisiute et al. (2010) theorized that the success of a company does not only depend on the ability to attract new customers. Retaining satisfied customers is beneficial because it needs less cost than to attract the new ones. One of the important strategies to achieve customer satisfaction is branding strategy.
Study on the Implementation of Policy for Allocating Funds to Rural Villages: Enhancing Welfare and Development at the Local Level Siska Febiana; Chyntia Wongso; Chusnul Chotimah
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 1 (2024): Maret
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i1.3

Abstract

This study aims to analyze the implementation of policy allocation of funds for rural villages, focusing on enhancing welfare and development at the local level. The research methods include surveys, interviews, and statistical data analysis to gather information related to the implementation of fund allocation policies in various villages. The results of the research highlight the challenges and opportunities in implementing these policies, including factors such as societal participation, transparency, and accountability. The analysis provides insights into the effectiveness of fund allocation policies in improving the well-being of rural residents and offers suggestions for policy implementation improvements.