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All Journal Kriez Academy Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Sri Rochani Mulyani
Universitas Sangga Buana Bandung
Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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MARKETING STRATEGY IN PROJECT SUSTAINABILITY MANAGEMENT EFFORTS IN EXTRACTIVE INDUSTRIES: BUILDING A RECIPROCITY FRAMEWORK FOR COMMUNITY ENGAGEMENT Zaenal Aripin; Sri Rochani Mulyani; Adang Haryaman
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Extractive industries often face significant sustainability challenges, particularly regarding the social and environmental impacts of their activities. In this context, marketing strategy has a key role in shaping the company's image, responding to community expectations, and building project sustainability. Building a reciprocity framework for community engagement is becoming an increasingly recognized approach to achieving this goal. This research aims to explore and analyze the implementation of marketing strategies in project sustainability management efforts in the extractive industry, with a focus on building a reciprocity framework to increase community involvement. The main objective is to identify the key factors that influence the success of sustainable marketing strategies and their impact on community engagement. This research uses a descriptive qualitative approach with a multiple case study of companies in the extractive industry that have adopted sustainable marketing strategies and a reciprocity framework. Data was collected through in-depth interviews with key stakeholders, analysis of related documents, and direct observation of marketing strategy implementation. The research results show that implementing marketing strategies in project sustainability management in extractive industries by building a reciprocity framework can create a positive impact on community involvement. Factors such as transparency, community participation and local empowerment have a critical role in shaping project sustainability and improving relations between companies and local communities.
THE INFLUENCE OF SERVICE QUALITY ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Sukajadi Branch) Rama Tresnadi; Sri Rochani Mulyani; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 1 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This study aims to assess the extent of the influence of Service Quality (SerQual) on brand image at PT Bank Bjb Sukajadi Branch. This research has important relevance given the intense competition among banks and non-bank financial institutions. By taking a sample of customers who were borrowers and depositors during the period 2019 to 2021, 100 respondents were involved in this study. The research method used is a quantitative approach with multiple regression analysis. The results of the regression model show a positive coefficient, indicating that any change in service quality has the potential to affect brand image. The coefficient of determination (R2) is 72.8%, indicating that service quality has a significant influence on brand image. The results of hypothesis testing, both partially and simultaneously, show a positive and significant effect of service quality on brand image. The implications of this study show that physical evidence contributes significantly to brand image, while responsiveness contributes less. These results provide a better understanding of the elements of service quality that need to be considered to improve brand image in the banking industry.
THE INFLUENCE OF SERVICE QUALITY ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Sukajadi Branch) Rama Tresnadi; Sri Rochani Mulyani; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to assess the extent of the influence of Service Quality (SerQual) on brand image at PT Bank Bjb Sukajadi Branch. This research has important relevance given the intense competition among banks and non-bank financial institutions. By taking a sample of customers who were borrowers and depositors during the period 2019 to 2021, 100 respondents were involved in this study. The research method used is a quantitative approach with multiple regression analysis. The results of the regression model show a positive coefficient, indicating that any change in service quality has the potential to affect brand image. The coefficient of determination (R2) is 72.8%, indicating that service quality has a significant influence on brand image. The results of hypothesis testing, both partially and simultaneously, show a positive and significant effect of service quality on brand image. The implications of this study show that physical evidence contributes significantly to brand image, while responsiveness contributes less. These results provide a better understanding of the elements of service quality that need to be considered to improve brand image in the banking industry.
Co-Authors Adang Haryaman Rama Tresnadi Zaenal Aripin