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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Dicky Haryanto
Universitas Bina Sarana Informatika
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Journal : Jurnal Pengabdian Masyarakat dan Riset Pendidikan

 1 
Pelatihan Digital Marketing dengan Aplikasi Tiktok Shop untuk Anggota Koperasi UMKM Tajur Halang Makmur Dicky Haryanto; Enok Tuti Alawiah; Rahmat Tri Yunandar; Helina Apriyani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 1 (2023): Jurnal Pengabdian Masyarakata dan Riset Pendidikan Volume 2 Nomor 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i1.185

Abstract

Community Service is one of the routine activities in implementing the Tridharma of Higher Education as a form of moral responsibility to the surrounding community. The activities carried out by the Bogor City Campus Information Systems Study Program this semester are in collaboration with Tajur Halang Makmur Micro, Small and Medium Enterprises which is located at Ruko Ning's Residence Jalan Raya Kalisuren, Kalisuren Village, Tajurhalang District, Bogor Regency. This training aims to improve the quality and role of cooperatives and MSMEs in spurring economic growth for members and society. Currently Tajur Halang Makmur UMKM has members consisting of members of the Tajurhalang Makmur sub-district MSME forum and all Indonesian citizens residing in Bogor Regency, who are also users of production material services, production goods services and/or users of production goods. The problem currently faced by partners is promotion and marketing, where currently marketing is still limited to members only, so this makes sales difficult. As a result of this training activity, partners' knowledge and skills increased in online product marketing through the TikTok application and digital marketing skills to market MSME products more widely
Co-Authors Enok Tuti Alawiah Helina Apriyani Rahmat Tri Yunandar