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Decision Support System To Choose The Best Social Media Platform For Product Marketing Using Topsis Method Dwi Andini Putri; Enok Tuti Alawiah
IJISTECH (International Journal of Information System and Technology) Vol 5, No 4 (2021): December
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v5i4.157

Currently, many content creators use social media to conduct product reviews or testimonials. This often attracts followers to make purchases of the same product. Marketing of products with social media is mostly done by the industry to attract buyers. However, in-depth research is needed to analyze which social media is most appropriate to use to market their products. This study uses the TOPSIS method, which is a multi-criteria selection method that uses a positive and negative ideal solution distance approach to obtain a valid final preference value. The results showed that as many as 0.31 social media youtube, 0.24 for social media tiktok, 0.20 for social media instagram and 0.11 for social media facebook. The results of the study can be used by policy makers to decide the selection of the right social media for marketing their products

Method of Selection of Feasibility Criteria Recipients of Msme Cash Direct Assistance With Topsis Method Enok Tuti Alawiah; A Apriyanto; Martua Hami Siregar
IJISTECH (International Journal of Information System and Technology) Vol 5, No 6 (2022): April
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v5i6.189

Micro, Small and Medium Enterprises are one of the sectors most affected by the pandemic. This is indicated by a decrease in business and service production, a decrease in labor and a reduced income turnover. The affected Micro, Small and Medium Enterprises are dominated by the fields of trade, services, creative industries and tourism. The government seeks to encourage economic recovery by providing BLT assistance funds for Micro, Small and Medium Enterprises as an economic stimulus so that Micro, Small and Medium Enterprises can revive. In order for the grants to be right on target, special research using the TOPSIS method is needed. TOPSIS is used to find the preference value that is closest to the optimal final result by calculating and testing alternative criteria. The results of research conducted in the Districts of Dramaga, Tamansari Ciomas and Tenjolaya show that the provision of BLT funds for Micro, Small and Medium Enterprises should be prioritized for MSME actors who have never received Micro Business Aid (BPUM) funds

IMPLEMENTASI RAPID APPLICATION DEVELOPMENT UNTUK MENDIAGNOSIS PENYAKIT DIARE DAN DISENTRI PADA ANAK Embun Fajar Wati; Enok Tuti Alawiah; Martua Hami Siregar
Jurnal Mantik Penusa Vol. 3 No. 3 (19): COmputer Science
Publisher : Lembaga Penelitian dan Pengabdian (LPPM) STMIK Pelita Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The diagnosis of diarrhea and dysentery diseases, is felt to be almost the same and there is no difference. Diarrhea is a disease that is still common in childhood and even becomes one of the many diseases that cause death in children. Dysentery is a digestive system disorder that occurs due to inflammation of the large intestine which is characterized by abdominal pain and defecation repeatedly and causes the sufferer to lose a lot of fluids. The initial symptoms before consultation with a doctor can be overcome by an expert system that can make conclusions and drug solutions that must be consumed to alleviate them so as to prevent death as well as a fatal result of diarrhea and dysentery. Data collection was carried out with observations from several previous journals relating to the expert system regarding diarrhea and dysentery. While the development method uses RAD (Rapid Application Development). The data analysis method uses forward chaining, which is continuous sequence (asking for symptoms and then concluding). The design uses several UML diagrams including use case and sequence diagrams and use ERD (Entity Relationship Diagram) too. This research is expected to provide appropriate early treatment for children affected by dysentery or diarrhea. For further research, it is hoped that the process of adding a history of diarrhea and dysentery to all patients.

Decision Support System for Selection of Online Shopping Applications for MSME Product Marketing Using AHP and TOPSIS Methods Enok Tuti Alawiah; Dwi Andini Putri
IJISTECH (International Journal of Information System and Technology) Vol 6, No 3 (2022): October
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v6i3.245

MSMEs are business actors who support economic growth and create new jobs for the community. Currently, many business actors use online shopping applications to market their products. One of the reasons is because now many buyers are switching to online shopping. There are many types of online shopping applications. However, research needs to be done to choose the right online shopping application to market their products so that they are right on target and can increase sales turnover. The AHP Topsis method is used to assist the decision making process. AHP is used to calculate comparison values and create a hierarchical structure, while topsis helps in the decision-making process based on the criteria and alternatives offered. The results showed that the final preference value was 0.51 for attractive promotions and the number of active users of the application. Then the alternative applications that can be used are the Shopee and Tokopedia shopping applications based on the five alternatives offered.

Decision Support System for Selection of Online Shopping Applications for MSME Product Marketing Using AHP and TOPSIS Methods Enok Tuti Alawiah; Dwi Andini Putri
IJISTECH (International Journal of Information System and Technology) Vol 6, No 3 (2022): October
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v6i3.245

MSMEs are business actors who support economic growth and create new jobs for the community. Currently, many business actors use online shopping applications to market their products. One of the reasons is because now many buyers are switching to online shopping. There are many types of online shopping applications. However, research needs to be done to choose the right online shopping application to market their products so that they are right on target and can increase sales turnover. The AHP Topsis method is used to assist the decision making process. AHP is used to calculate comparison values and create a hierarchical structure, while topsis helps in the decision-making process based on the criteria and alternatives offered. The results showed that the final preference value was 0.51 for attractive promotions and the number of active users of the application. Then the alternative applications that can be used are the Shopee and Tokopedia shopping applications based on the five alternatives offered.

Decision Support System for Provision of Natural Disaster Victim Logistic Assistance with TOPSIS Method Enok Tuti Alawiah; Sefrika Sefrika
Jurnal Riset Informatika Vol. 2 No. 2 (2020): March 2020 Edition
Publisher : Kresnamedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34288/jri.v2i2.43

At the beginning of 2020, a natural disaster caused many people to lose their homes, damage to public facilities and infrastructure, and the breakdown of transportation links connecting villagers, especially in 3 districts, namely Sukajaya, Nanggung, and Cigudeg. As a result of the disaster, many villages are isolated, and residents need a lot of logistical support to meet their needs. To overcome these problems, we need a system that can help the government and volunteers interested in the decision-making process so that assistance for victims of natural disasters can be right on target and by the urgency of basic needs and logistics needed. Decision support systems using the TOPSIS method are used to solve multicriteria problems by offering various alternative solutions to solve problems. The results obtained a final preference value of 0.68 from C3 criteria to prioritize residents with closed transportation access to channel disaster relief funds for victims of natural disasters in Bogor Regency.

Pelatihan Digital Marketing untuk Meningkatkan Omset Penjualan dan Pelatihan Pembuatan Label Kemasan menggunakan Canva Enok Tuti Alawiah; Dini Setyorini; Hasanudin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 1 (2023): Jurnal Pengabdian Masyarakata dan Riset Pendidikan Volume 2 Nomor 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i1.163

The Tajur Halang Makmur UMKM Cooperative has good potential but has not been supported by the abilities of its members. The problems faced by partners are in the field of product production and marketing. The solution is to provide training on making attractive packaging label designs using the Canva application and digital marketing training to increase partners' sales turnover. The activity method is carried out offline and results in increased partners' abilities and skills in terms of digital marketing to expand sales reach and skills in mastering the Canva application to design attractive packaging for the products produced

Pelatihan Digital Marketing dengan Aplikasi Tiktok Shop untuk Anggota Koperasi UMKM Tajur Halang Makmur Dicky Haryanto; Enok Tuti Alawiah; Rahmat Tri Yunandar; Helina Apriyani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 1 (2023): Jurnal Pengabdian Masyarakata dan Riset Pendidikan Volume 2 Nomor 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i1.185

Community Service is one of the routine activities in implementing the Tridharma of Higher Education as a form of moral responsibility to the surrounding community. The activities carried out by the Bogor City Campus Information Systems Study Program this semester are in collaboration with Tajur Halang Makmur Micro, Small and Medium Enterprises which is located at Ruko Ning's Residence Jalan Raya Kalisuren, Kalisuren Village, Tajurhalang District, Bogor Regency. This training aims to improve the quality and role of cooperatives and MSMEs in spurring economic growth for members and society. Currently Tajur Halang Makmur UMKM has members consisting of members of the Tajurhalang Makmur sub-district MSME forum and all Indonesian citizens residing in Bogor Regency, who are also users of production material services, production goods services and/or users of production goods. The problem currently faced by partners is promotion and marketing, where currently marketing is still limited to members only, so this makes sales difficult. As a result of this training activity, partners' knowledge and skills increased in online product marketing through the TikTok application and digital marketing skills to market MSME products more widely

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