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All Journal JRK (Jurnal Riset Komunikasi) Jurnal Penelitian Pendidikan IPA (JPPIPA) Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI JIIP (Jurnal Ilmiah Ilmu Pendidikan) Multicience Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Dinamika Ilmu Komunikasi
Yunita Sari
Universitas Prof. Dr. Moestopo (Beragama), Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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ANALYSIS OF THE "SOME" MODEL (SHARE, OPTIMIZE, MANAGE, ENGAGE) INSTAGRAM ACCOUNT @tnlkep Kepulauanseribu IN THE FRAMEWORK OF DIGITAL PROMOTION OF A THOUSAND ISLANDS MARINE PARK AS AN ECO-TOURISM DESTINATION FOR THE MILLENIAL GENERATION Yunita Sari; Mediana Handayani
Moestopo International Review on Social, Humanities, and Sciences Vol. 1 No. 1 (2021)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.527 KB) | DOI: 10.32509/mirshus.v1i1.5

Abstract

The fact that millennial generation is the breadwinner of the Indonesian economy cannot be ignored by the government and tourism industry businesses. The Thousand Islands Marine National Park seeks to use Instagram social media to attract potential tourists from millennial groups. A total of 110 @tnlkepulauaneribu uploads were then analyzed with descriptive qualitative research methods to find out how Gina Lutrell's SOME (Sharring, Optimize, Manage, Engagement) Model was used in managing the Instagram account communication @tnlkep Kepulauan Seribu as an effort to digitally promote the Thousand Islands National Park as an Ecotourism Destination for Generations Millennial. The results of this study indicate that the manager of the @tnlkepulauanseribu account has not implemented The Circular Model of SOME to the fullest. The engagement process (is the process that is at least maximally carried out. This can be seen from the lack of adequate engagement to nurture and create new followers. There are not many communication activities that can have a binding impact on followers and prospective followers of the @tnlkepulauanseribu account.
CYBER GOVERNMENT PUBLIC RELATIONS MANAGEMENT IN STRENGTHENING THE IMAGE OF THE INFORMATION TECHNOLOGY BOARD AND NATIONAL COMMUNICATION (WANTIKNAS) Desy Septiyani; Yunita Sari
Moestopo International Review on Social, Humanities, and Sciences Vol. 1 No. 2 (2021)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.546 KB) | DOI: 10.32509/mirshus.v1i2.21

Abstract

This study aims: to determine the implementation of cyber Public Relations Wantiknas in strengthening the organization's image, and to determine the role and function of optimal cyber Public Relations management. The theory used is communication management theory Public Relations, Cyber Public Relations, two-way symmetrical communication, computer mediated communication theory, and image theory. The research method used is a case study. The results of the study show that WANTIKNAS has not implemented PR's management optimally which has an impact on the lack of management of cyber public relations, besides that limited human resources and not positioned in a strategic role in WANTIKNAS's internal become obstacles to the implementation of PR's activities in the delivery of information.
ANALISIS FENOMENA TRASH TALKING PADA GAME ONLINE MOBILE LEGENDS Citrani Nur; Yunita Sari; Hendri Prasetya
Jurnal Riset Komunikasi Vol 13, No 2 (2022)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v13i2.17028

Abstract

Game mobile online popular saat ini sudah banyak dikompetisikan dan masuk pada turnamen resmi esport (elektronik sport) salah satunya Mobile Legends: Bang Bang. Game yang mengutamakan strategi antar tim ini memiliki fitur voice dan chat untuk kemudahan interaksi dan koordinasi antar tim. Hal negative yang kerap timbul ketika pemain menggunakan fitur tersebut seperti cyberbullying lewat trash talking antar pemain. Fenomena ini muncul pada fitur yang harusnya memberi manfaat untuk meningkatkan permainan. Tujuan dari penelitian ini adalah untuk mengetahui fenomena Trash Talking yang terjadi pada Game Mobile Legends bisa terjadi serta faktor apa saja yang mempengaruhinya. Pada penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi dan data yang dikumpulkan dengan menggunakan wawancara pemain Mobile Legends itu sendiri sebagai subyek penelitian. Hasil yang ditemukan: 1. Fenomena trash talking terjadi pada game online mobile legends akibat emosi para pemain dalam permainan, 2. Trash talking tidak hanya terjadi pada pemain dewasa melainkan anak dibawah umur, 3. Ketidakefektivan fitur yang dibuat oleh Moonton bisa menyebabkan cyberbullying melalui trash talking. 
THE INFLUENCE OF CELEBRITY ENDORSERS AND BRAND IMAGE ON THE BTS VERSION OF TOKOPEDIA ADVERTISEMENTS ON CONSUMER BUYING INTEREST USING THE TOKOPEDIA APPLICATION M. FATHUL QORIB; HENDRI PRASETYA; YUNITA SARI YUNITA SARI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 3 No. 05 (2023): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY - AUGUST 2023
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of celebrity endorsers and brand image on consumer buying interest using the Tokopedia application. Tokopedia is one of the online marketplaces that won The Best e- Commerce 2021 award. Celebrity attractiveness is one of the factors in choosing a celebrity to be an endorser for a product and always building a good brand image can be an effective strategy combination in marketing Tokopedia to consumers. This research is a quantitative study with a survey method conducted by distributing research e-questionnaires to 275 STIKIM Jakarta students who were selected using a stratified proportional random sampling technique. Processing of data analysis using SPSS version 21 program. Validity and reliability tests were carried out in testing the instrument and hypothesis testing was carried out with multiple linear regression analysis. Based on the results of the study, it can be concluded that the use of celebrity endorser BTS in Tokopedia advertisements and Tokopedia brand image have a simultaneous effect on buying interest using the Tokopedia application by 60.5 percent; the use of celebrity endorser BTS has an effect on buying interest using the Tokopedia application; and brand image has an effect on buying interest using the Tokopedia application.
Pemanfaatan Program E-Learning Divisi Humas Kementerian Koperasi Dan Usaha Kecil Menengah Di Era Pandemi Covid 19 Catherine Nada; Yunita Sari
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4234

Abstract

Artikel ini bertujuan untuk menganalisis pemanfaatan program e-learning yang dilaksanakan oleh divisi Humas Kementerian Koperasi dan Usaha Kecil Menengah di Era Pandemi Covid-19. Menggunakan paradigma postpositivisme dengan pendekatan kualitatif. Metode penelitian studi kasus dengan pengumpulkan data melalui wawancara mendalam, observasi, dan triangulasi sumber. Berdasarkan hasil penelitian, diperoleh kesimpulan, Humas Kementerian Koperasi dan Usaha Kecil Menengah melakukan pendataan awal kepada para pelaku Usaha Kecil Menengah yang usahanya terdampak Covid 19. Untuk penerapan e-learning Humas mempublikasikan program e-learning melalui sosial media dan Website resmi Kementerian Koperasi dan Usaha Kecil Menengah, dan program tersebut berjalan dengan baik serta dimanfaatkan sebagai salah satu inovasi Humas berkelanjutan.
The Contribution of Human Resources in Creating Emotional Intelligence and its Impact on Customer Satisfaction Yunita Sari; Jubery Marwan
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 10 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i10.3090

Abstract

This study aims to answer the practice of human resource contribution to creating customer satisfaction. Organizations need to develop and expand organizational structures that enable participatory decision-making. Interaction between members of the organization requires emotional intelligence to stimulate the emergence of new ideas in understanding the main tasks and functions of the organization. This study uses a Likert scale in a questionnaire to obtain primary data. Of the 180 lecturers and education staff surveyed, 168 respondents gave answers. The research results show that; 1) Individual ability, work professionalism, organizational commitment, and knowledge sharing do not contribute significantly to emotional intelligence directly. But work discipline contributes significantly to emotional intelligence directly; 2) Individual ability, work discipline, and organization commitment do not contribute significantly to consumer satisfaction directly. But work professionalism, and knowledge sharing contribute significantly to consumer satisfaction directly; 3) Emotional intelligence contributes significantly to customer satisfaction directly; and 4) Human resources (individual abilities, work professionalism, work discipline, organizational commitment, and knowledge sharing) indirectly contribute to creating consumer satisfaction.
Personal Branding Puan Maharani Pada Akun Instagram @Puanmaharaniri Menuju Pemilihan Presiden 2024 Husnul Jamil; Ibnu Hamad; Yunita Sari
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2631

Abstract

This research aims to analyze how Puan Maharani's personal branding on the Instagram account @Puanmaharaniri approaches the 2024 presidential election. This research uses a qualitative approach using the qualitative content analysis method based on the constructivist paradigm. Data collection was carried out using observation and documentation techniques and using three stages in analyzing the data, namely: data collection/reduction, presentation, and verification/conclusion. The research results show that the strategy for creating Puan Maharani's personal branding on the @puanmaharaniri Instagram account ahead of the 2024 presidential election was built by creating interesting content through the Instagram account with the tools used in personal branding on the @puanmaharani Instagram account, namely first, text; second, short videos; and third, photos. The concept of creating personal branding built by Puan Maharani through her Instagram account includes eight personal branding concepts by Peter Montoya. Some of Puan Maharani's branding that dominates in the formation of personal branding on her Instagram account are concern for small communities (little people), gender equality, and leadership. The overall branding built by Puan has not been able to increase her electability due to inconsistency in one strong branding attached to Puan Maharani, so that she becomes a figure known for this branding.
Wacana Komunikasi Politik Bagi Politisi Dalam Mempertahankan Eksistensinya Melalui Perspektif Forensik Komunikasi Fidya Faza Faraid; Ibnu Hamad; Yunita Sari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3523

Abstract

This research aims to analyze the political communication discourse of the politician "Fahri Hamzah" in maintaining his existence. The paradigm used in this research is the constructivist paradigm. Using a qualitative approach, Teun Van Dijk's communication forensic discourse analysis method. The subject of this research is Fahri Hamzah as deputy general chairman of the Gelora party. The object of his research is his political statements. The data used in this research uses two types of data sources, namely primary and secondary data sources. Data collection techniques are carried out by observation, interviews, questionnaires, documentation and a combination of the four. Meanwhile, data analysis techniques use data reduction, data display and data conclusion. The data validity technique uses source triangulation. Meanwhile, the theories used in this research are discourse analysis theory, forensic communication theory and social construction theory. Based on the research results, a conclusion was obtained about Fahri Hamzah's political discourse which is Philosophische Grondslag as a reference for politics. The characteristics of political communication are carried out up and down as well as vertically and horizontally. Fahri Hamzah manages politics with minimal motives of science-based pragmatism. In the future, with a consistent political tone, Fahri Hamzah can maintain his existence thereby providing many very good and positive political lessons for the people
Decoding the Meaning of Tumpeng in Roland Barthes’s Semiology Perspective Setya Ambar Pertiwi; Rudy Harjanto; Novita Damayanti; Yunita Sari; Syubhan Akib
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3553

Abstract

This research uses Roland Barthes's theoretical framework to investigate the cultural importance of the traditional Indonesian dish, Tumpeng. In order to better comprehend this cultural artifact, this study seeks to unravel the underlying symbolic meanings and dimensions that are constructed throughout the Tumpeng tradition. It also shows how Barthes's concepts of objects, interpretations, and myths might be useful in this endeavor. It draws attention to the connections among cuisine, culture, and semiotics and emphasizes the relevance of Tumpeng as a unique expression of Indonesian cuisine. This study shows that Tumpeng functions as a potent cultural signifier within Indonesian society, representing communal identity, social hierarchy, and spirituality through an investigation of its visual and philosophical aspects. Tumpeng's aesthetic style, color scheme, and physical arrangement all convey ideas about societal norms and beliefs. Practices of Tumpeng consumption also entail several layers of interpretation, whereby personal and collective meanings are created and communicated. Further, by decoding the meaning of Tumpeng, it is hoped to comprehend the interactions between cultural artifacts, interpretation, and myth-making techniques.
Pemanfaatan Teknologi Komunikasi Digital Untuk Meningkatkan Kualitas Pelayanan Wilayah Ibnu Hamad; Yunita Sari; Harry Nenobais; Jubery Marwan; Franky Franky
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.464

Abstract

Pengabdian masyarakat ini bertujuan untuk memberikan kognisi kepada birokrasi wilayah dan juga masyarakat pada umumnya mengenai kemungkinan penerapan teknologi infromasi digital untuk meningkatkan kualitas layanan suatu wilayah. Metode yang digunakan merupakan metode ceramah menggunakan alat bantu , curah pendapat dan diskusi mendalam mengenai hal tersebut. Hasil pengabdian mendapati bahawa secara kognitif masyarakat mampu menyerap pengetahuan betapa dalam diskursus ini, pemanfaatan teknologi digital dalam pelayanan menjadi hal yang sangat mungkin. Secara afeksi, sikap yang ditunjukkan audien juga menampilkan optimisme dan persetujuan mengenai pengembangan dan implementasi diskursus tersebut.
Co-Authors Aurora Rachel Hutabarat Catherine Nada Citrani Nur Desy Septiyani Fidya Faza Faraid Franky Franky Fritda Hermawanti Hadiati Hadiati Harry Nenobais HENDRI PRASETYA Hendri Prasetya Husnul Jamil Ibnu Hamad Ibnu Hamad Jubery Marwan M. FATHUL QORIB Mediana Handayani Mediana Handayani Ni Luh Kerti Maryasih Novita Damayanti Panji Wibisono Rachmat Caisaria Riama Juliana Tambunan Rudy Harjanto Setya Ambar Pertiwi Siti Nur Sya'adah Syubhan Akib Yedi Santoso