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All Journal Fokus Abdimas
Rulan Pamungkas
Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Wijaya Putra
Economics, Econometrics & Finance

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RE-BRANDING BUMDES KUJATI PERDANA DESA KARANGJATI KECAMATAN PANDAAN KABUPATEN PASURUAN Yurilla Endah Muliatie; Mei Indrawati; Fitryani Fitryani; Rulan Pamungkas; Ema Rochmawati; Gemilang Kurnia Pratama
Fokus ABDIMAS Vol 1, No 1: OKTOBER 2022
Publisher : STIE Pelita Nusantara

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Abstract

Translator  BUMDES Kujati Perdana with its business, Café Omah Pring is a business entity established by the Karangjati Village government which aims to increase creativity and productive economic business opportunities for the Village community. BUMDES which is located close to the Pandaan toll road exit makes this place has the potential to become a tourist destination or rest area. The lack of branding makes public less familiar with the existence of Café Omah Pring. The method used is introduce Café Omah Pring on social media by inviting influencers. Rebranding process is very important so that consumers know more about Cafe Omah Pring. The importance of recognition is one of the big reasons for people to know and understand a brand better. It is hoped that with the rebranding of Cafe Omah Pring it will be able to compete with other developing businesses or partners.Key words: rebranding, BUMDES, Karangjati, Pandaan, Pasuruan
Co-Authors Ema Rochmawati Fitryani Fitryani Gemilang Kurnia Pratama Mei Indrawati Yurilla Endah Muliatie