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All Journal Fokus Abdimas
Rudika Harminingtyas
STIE Pelita Nusantara
Economics, Econometrics & Finance

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PEMBERDAYAAN UMKM MELALUI KOMUNIKASI DAN INFORMASI PADA PELAKU USAHA DI KELURAHAN PEDURUNGAN TENGAH SEMARANG Rudika Harminingtyas; Maduretno Widowati; Panca Wahyuningsih
Fokus ABDIMAS Vol 2, No 1: OKTOBER 2023
Publisher : STIE Pelita Nusantara

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the local economy, serving as a solution to unemployment. Remarkably, they manage to survive in various economic conditions. However, many operate solely based on business instincts and do not consider the evolving business landscape. Therefore, it is essential to provide information through communication and education. This is especially relevant for MSME entrepreneurs in the Pedurungan Tengah neighborhood in Semarang, particularly those in the culinary/food industry. Outreach efforts should focus on communicating and delivering the latest information, especially regarding online marketing, both in terms of sales and promotions. Keyword : Counseling, Communication, and Information
Co-Authors Maduretno Widowati Panca Wahyuningsih