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All Journal JURNAL DIAN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Innovative: Journal Of Social Science Research
Ariati Anomsari
Fakultas Ekonomi Universitas Dian Nuswantoro Semarang
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENJAMINAN MUTU (QUALITY ASSURANCE) DAN INTERNATIONAL ORGANIZATION FOR STANDARDIZATION (ISO) PADA PERGURUAN TINGGI Ariati Anomsari
JURNAL DIAN Vol 11, No 1 (2011): Jurnal Dian
Publisher : JURNAL DIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1907.652 KB)

Abstract

University is an institution which has a function and competency in running and expanding the process of higher education, analyzing and developing the science and technology then those will be applied for the society and environmental sustainabitity. Quality Assurance is the controlling structure in delivering higher education based on law and national education system which applies the horizontal controlling done by university, stakeholders, and government. The government determines the national policy and standard. Quality assurance is a system of management which needs standard management system. ISO-9000 is a standard of quatity assurance which has been applied by most organizations. By using ISO-9000, a university will obtain good quality assurance and international standard.Keyword : Science and technology, national education system, stakehotders, Quality Assurance, ISO
Pengaruh Digital Marketing, Persepsi Harga, dan Brand Trust terhadap Keputusan Pembelian pada Produk Bittersweet By Najla Sella Deby Saphira; Ariati Anomsari
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.6152

Abstract

The aim of this research is to determine the influence of digital marketing, price perception and brand trust on purchasing decisions for BitterSweet Najla products. This survey was conducted to all consumers who purchased BitterSweet by Najla products and to all consumers who purchased and consumed BitterSweet by Najla. Sampling was determined from a sampling method of 110 customers. The data used in this research is primary data using the data collection method of distributing questionnaires. The experiment used SPSS 25 software to analyze respondent data, test instruments, and data analysis methods such as classic hypothesis testing, multiple linear regression, t test, f test, and decision coefficients. The research results show that digital marketing has a positive and insignificant effect on the decision to purchase BitterSweet of Najla products, while price perception has a positive and significant effect on the decision to purchase BitterSweet of Najla products, and consumer trust. the brand is positive. and has a significant effect on purchasing decisions for BitterSweet Najla products. Najla Products Verdict on BitterSweet.
Pengaruh Karakteristik Pengguna Media Sosial, E-Wom, Dan Kepercayaan Terhadap Keputusan Pembelian Pengguna Produk Perawatan Kulit Merek Skintific Cindi Oktaviani; Mahmud Mahmud; Ariati Anomsari; Aries Setiawan
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9024

Abstract

Penelitian ini tujuannya agar mengukur tingkat pengaruh karakteristik pengguna media sosial, E-WOM, dan kepercayaan terhadap keputusan pembelian pengguna produk perawatan kulit merek skintific . Penelitin ini disusun berdasarkan terjadinya penurunan grafik urutan produk perawatan kulit merek skintific antara tahun 2021 dengan 2022. Penelitian ini berjenis penelitian kuantitatif. Populasi yang digunakan pada penelitian ini ialah pengguna produk perawatan kulit merek Skintific. Teknik pengambilan sampel menggunakan non-probability sampling yang diperoleh 120 sampel pengguna produk perawatan kulit merek Skintific. Proses Analisa data menggunakan model analisis structural equation model partial least square (SEMPLS) dengan bantuan alat analisis SmartPLS 3.0. Perolehan penelitian memperlihatkan bahwasanya Karakteristik Pengguna Media Sosial berpengaruh positif dan signifikan terhadap Kepercayaan pada pemakain produk perawatan kulit merek Skintific. E-WOM berpengaruh positif dan signifikan terhadap Kepercayaan pada pengguna produk perawatan kulit merek Skintific. Kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada pengguna produk perawatan kulit merek Skintific. Karakteristik Pengguna Media Sosial berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada pengguna produk perawatan kulit merek Skintific. E-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada pengguna produk perawatan kulit merek Skintific. Karakteristik Pengguna Media Sosial berpengaruh positif dan signifikan terhadap Keputusan Pembelian yang dimediasi oleh kepercayaan pada pengguna produk perawatan kulit merek Skintific. E-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian yang dimediasi oleh kepercayaan pada pengguna produk perawatan kulit merek Skintific.
Co-Authors Aries Setiawan Cindi Oktaviani Mahmud Mahmud Sella Deby Saphira