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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Marhalado Perwira Journal of Economics and Business (PJEB)
Sarno
Universitas Jenderal Soedirman
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Optimalisasi Penggunaan Aplikasi Google Maps Sebagai Media Promosi UMKM Bina Sejahtera Bersama Banjarnegara Muhamad Solekan; Dwi Putriana Nuramanah Kinding; Sarno
MARHALADO : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2024): Februari: MARHALADO: Jurnal Pengabdian kepada Masyarakat
Publisher : Arsil Media

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Abstract

"Bina Sejahtera Bersama" is one of the Micro, Small, and Medium Enterprises (MSMEs) groups located in Banjarnegara Regency, facing challenges in the promotion sector, which consequently affects the development of these MSMEs. Typically, the group's promotions are still reliant on word of mouth and placing their products in local kiosks. This journal discusses the optimization of using the Google Maps application as a promotional medium for the participants of "Bina Sejahtera Bersama" MSME group in Banjarnegara Regency. The methods employed in this community service journal are educational and community assistance methods, accompanied by tests to measure the extent of understanding among the MSME participants. This approach is implemented through direct, comprehensive, and structured information delivery to the Micro, Small, and Medium Enterprises (MSMEs) participants of "Bina Sejahtera Bersama" (BSB) in Banjarnegara Regency regarding the utilization of Google Maps as a promotional medium. Based on pre-tests and post-tests results, there is a 47.5% increase in knowledge. Therefore, it can be concluded that the socialization, training, and assistance activities for using Google Maps as a promotional tool have been successful. These results illustrate the effectiveness of the planned activities, where participants have successfully improved their understanding of the application. This significant improvement indicates that the methods used in the socialization and assistance activities can have a positive impact, supporting participants in better understanding and optimizing the use of Google Maps in promoting their businesses.
Pengembangan Social Entrepreneurship Melalui Pemberdayaan Kelompok Masyarakat Sebagai Upaya Peningkatan Kesejahteraan Ekonomi Umat di Kabupaten Banjarnegara Sarno; Muhamad Solekan; Dwi Putriana Nuramanah Kinding
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 2 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i2.1675

Abstract

The Fatayat Nahdlatul Ulama (NU) Branch of Banjarnegara is one of the Islamic-based community organizations that uphold the principles of Ahlul Sunnah Wal Jama'ah in Banjarnegara Regency. One of the efforts to foster the spirit of entrepreneurship, particularly social entrepreneurship, is by developing productive economic-based businesses. This business development is realized through the establishment of cooperative enterprises. The goal achieved is to assist the community groups of Fatayat NU Branch of Banjarnegara in enhancing their knowledge of social entrepreneurship and cooperative business development to improve the welfare of the people. This community service activity is carried out using the Participatory Rural Appraisal (PRA) method through educational activities, mediation, and community assistance approaches. The target outcomes of the activity include an 81.8% increase in knowledge among management and members regarding social entrepreneurship, a 59.1% increase in entrepreneurship knowledge and experience, and a 100% improvement in cooperative business development. The community service activity can be considered successful and has achieved the set targets.
ANALISIS MANAJEMEN RISIKO PADA HOME INDUSTRI UD. SAFNUR DESA LENGKONG KECAMATAN RAKIT KABUPATEN BANJARNEGARA Muhamad Solekan; Muhammad Aris Pujiyanto; Sarno; Dwi Putriana Nuramanah Kinding
Perwira Journal of Economics & Business Vol 4 No 2 (2024)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v4i2.421

Abstract

UD. Safnur, a home industry in Banjarnegara Regency, focuses on agro-industry using local soybean products. Effective risk management is essential, especially in uncertain times, as home industries contribute significantly to the local economy. This study aims to identify the risk management process, assess potential risks, and analyze strategies to manage these risks. This study involves preparation, data collection, processing, analysis, and conclusion. The study was conducted in June 2024. The risk management process includes three stages: Risk Identification with SWOT analysis, Risk Assessment using a risk matrix, and Risk Response Plan Development. This study identified three main risk factors: Supply Risk, Operational Risk, and Marketing Risk. In the risk assessment, marketing risk is classified as high (red zone), while supply and operational risks are classified as low (yellow zone). Recommended risk responses include basic digital marketing training, offering promotions and discounts, product diversification, establishing partnerships with cooperatives and raw material suppliers, adopting financial technology, and using continuous band sealers. This study shows that by systematically identifying and assessing risks, and developing appropriate risk response strategies, UD. Safnur can manage the risks it faces effectively, so that it can contribute more significantly to the local economy in Banjarnegara Regency
Co-Authors Dwi Putriana Nuramanah Kinding Muhamad Solekan Muhammad Aris Pujiyanto