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All Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Lisa Julianti
Universitas Bina Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Kualitas Produk Skincare HN Lisa Julianti; Siti Sutihat; Syamsul Hidayat
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.370

Abstract

The concept of beauty currently circulating in society is having white skin. There are a number of whitening products that contain dangerous ingredients such as mercury and hydroquinone that are not permitted by BPOM. Beauty products are currently being discussed, not only because of the products that are flooding the market, but also because of the impact of using these products. This research aims to analyze the quality of HN skincare products based on student perceptions in a business context. This research method uses descriptive quantitative. The sample used was 181 Bina Bangsa University students who were willing to become respondents and were taken randomly. The results of this research show that as many as 8 questions significantly show that Bina Bangsa University students do not use and are less interested in using HN products on the grounds that they are dangerous.
Co-Authors Siti Sutihat SYAMSUL HIDAYAT