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All Journal Jurnal Sains Student Research Santri : Jurnal Ekonomi dan Keuangan Islam
Bella arisha
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analisis Peran Transportasi Sungai (Ketek) Pada Perekonomian Masyarakat Desa Rantau Rasau Kabupaten Tanjung Jabung Timur Al Ikhsan; Maulana Yusuf; Bella arisha
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Februari : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i1.217

Abstract

Rantau Rasau Village, which is one of the villages in Berbak sub-district, Tanjung Jabung Timur district. To get to Rantau Rasau village we have to use river transportation services in the form of ketek (a type of large boat equipped with a robbins engine), this water transportation. It is the only access to Rantau Rasau village because there is no land road to the village. This thesis aims to determine the role of air transportation in the economy of the people of Rantau Rasau village, East Tanjung Jabung district, to find out what obstacles exist in the use of this transportation.This research is qualitative research with descriptive methods, data collection techniques using interviews, observation and documentation. The results of the research show that the role of air transportation in the economy of the Rantau Rasau village community, East Tanjung Jabung Regency, includes mobility for people in and out of the village and also as a bridge for all economic activities of the Rantau Rasau village community. Obstacles in using this transportation service are tides and unpredictable weather conditions. Keywords: Water Transportation, Community Economy, Watershed
Analisis Strategi Pemasaran Syariah Pada Usaha Batik Dalam Peningkatan Pendapatan Di Kecamatan Pelayangan Kota Jambi Ahmad Muzni Wildan; Rafidah; Bella Arisha
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.158

Abstract

Sharia marketing strategy is an activity through planning, service, product development and pricing that satisfies consumer needs in accordance with Islamic law. This study aims to analyze the application of sharia marketing strategies in service and product development to increase revenue for batik entrepreneurs in Pelayangan District, Jambi City. This thesis uses leatherative research, the data used are primary data and secondary data. Data is collected through observation and interviews with batik owners in Pelayangan District, Jambi City. The results of this study indicate that some batik entrepreneurs in Pelayangan District, Jambi City have not been optimal in implementing sharia marketing strategies. Sharia marketing strategies can have a positive impact, but it is still necessary to develop an optimal sharia marketing strategy, the development of sharia marketing strategies, especially in product and service promotion in Pelayangan District, Jambi City, of course, there are several obstacles.
Co-Authors Ahmad Muzni Wildan Al Ikhsan Maulana Yusuf Rafidah