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Widayanti, Rita
Universitas Kristen Krida Wacana
Decision Sciences, Operations Research & Management

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Pengaruh Current Ratio, Total Asset Turnover, Dan Debt To Total Asset Terhadap Return On Asset Pada Perusahaan LQ45 Di Bursa Efek Indonesia Periode 2011-2013 Angela, Maya; Widayanti, Rita; Colline, Fredella
Ilmiah Manajemen Bisnis VOL. 15 NO. 1 JANUARI-JUNI 2015
Publisher : Ilmiah Manajemen Bisnis

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ABSTRACTThe purpose of this research is to help investors in making decision how to invest in the stock market by analyzing the influences of liquidity, activity, and solvency ratio on company’s profitability. Financial rations which are used in this research are Current Ration, Total Asset Turnover, and Debt to Total Asset as independent variables and Return On Assets as the dependent variable. This research is using the purposive sampling method with 17 sample of LQ45 companies which fulfilled the research criteria during the period 2011-2013 from 45 existing listed companies. This research is using the Multiple Linear Regression Analysis, Classical Assumption Test, and Hypothesis Testing. Based on Classical Assumption Test results prove that the data which are used in this research do not have any problem of normality, multicollinearity, autocorrelation, and heteroscedasticity. The results of Partial Hypothesis Testing show that Current Ratio has a significant positive influence on Return On Asset, Total Asset Turnover has a significant positive influence on Return On Asset, and Debt to Total Assets does not have any significant influence on Return On Asset. If Current Ratio increases, Return On Asset will decreases. If Total Asset Turnover increases, Return On Asset will also increases. Instead, the changes in the Debt to Total Asset has no impact on Return On Asset changes.Keywords: current ratio, total asset turnover, debt to total asset, return on assetABSTRACTPenelitian ini bertujuan untuk membantu para investor dalam pengambilan keputusan bagaimana melakukan investasi di pasar modal dengan menganalisis pengaruh rasio likuiditas, aktivitas, dan solvabilitas terhadap profitabilitas perusahaan. Rasio keuangan yang digunakan dalam penelitian ini antara lain, yaitu Current Ratio (X1), Total Asset Turnover (X2), dan Debt to Total Asset (X3) yang digunakan sebagai variable independen dan Return On Asset (Y) sebagai variable dependen, Penelitian ini menggunakan teknik pengambilan sampel purposive sampling dengan sampel sebanyak 17 emiten LQ45 yang memenuhi kriteria penelitian selama periode tahun 2011-2013 dari 45 emiten yang ada. Penelitian ini menggunakan Analisis Regresi Linear Berganda, Uji Asumsi Klasik, dan Pengujian Hipotesis. Berdasarkan hasil Uji Asumsi Klasik terbukti bahwa data yang digunakan dalam penelitian ini tidak memiliki masalah normalitas, multikolinieritas, autokolerasi, dan heteroskedastisitas. Hasil dari pengujian hipotesis secara parsial menunjukkan bahwa Current Ratio memiliki pengaruh negarif yang signifikan terhadap Return On Asset, Total Asset Turnover memiliki pengaruh positif yang signifikan terhadap Return On Asset, dan Debt to Total Asset tidak memiliki pengaruh signigfikan terhadap Return On Asset. Dengan demikian, dapat disimpulkan bahwa hanya variable Current Ratio dan Total Asset Turnover yang memiliki pengaruh terhadap Return On Asset. Semakin besar Current Ratio, maka Return On Asset akan semakin kecil. Semakin besar Total Asset Turnover, maka Return juga akan semakin besar. Sedangkan perubahan Debt to Total Asset tidak berdampak terhadap perubahan Return On Asset.Keywords: current ratio, total asset turnover, debt to total asset, return on asset
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PADA MAHASISWA KAMPUS 1 UNIVERSITAS KRISTEN KRIDA WACANA Kristian, Denny; Widayanti, Rita
Ilmiah Manajemen Bisnis VOL. 16 NO. 1 JANUARI - JUNI 2016
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                                                 ABSTRACTThe background: Many people use motorcycle as transportation, especially Honda motorcycle.Two main factors which influencing purchase decision, product quality and price , were evaluatedin this study. The problem in this research was there any influence of product quality on purchasedecisions of Honda motorcycles and was there any influence of price on purchase decisions ofHonda motorcycles. As quantitative research, a survey method using a questionnaire was used.The sampling technique was accidental sampling . The population in this research someone thatwere using Honda motorcycle, type Beat, Blade, Megapro, Revo, Scoopy, Spacy, Supra X, Vario,and Verza in the Campus 1 Krida Wacana Christian University. Total population was 186. Thesample was 127 respondents. The results showed that the quality of products and price influencedon purchase decisions of Honda motorcycles.Keywords: product quality, price, purchase decision                                             ABSTRAKSaat ini sepeda motor banyak dijadikan sebagai alat transportasi utama oleh masyarakat. Dua faktorutama yang biasanya mempengaruhi keputusan pembelian , kualitas produk dan harga, yang dianalisispada penelitian ini. Rumusan masalah dalam penelitian ini adalah apakah terdapat pengaruh kualitasproduk terhadap keputusan pembelian sepeda motor honda dan apakah terdapat pengaruh hargaterhadap keputusan pembelian sepeda motor Honda. Sebagai penelitian kuantitatif , metode surveidilakukan dengan menggunakan kuesioner . Teknik pengambilan sampel menggunakan accidentalsampling. Populasi yang digunakan dalam penelitian ini adalah mahasiswa pengguna sepeda motorHonda tipe Beat, Blade, Megapro, Revo, Scoopy, Spacy, Supra X, Vario, dan Verza di Kampus IUniversitas Kristen Krida Wacana. Jumlah populasi adalah 186 . Sedangkan jumlah sampel adalah127 responden. Hasil penelitian ini adalah terdapat pengaruh kualitas produk dan harga terhadapkeputusan pembelian sepeda motor Honda.Kata kunci: kualitas produk, harga, keputusan pembelian
PENGARUH ROA (RETURN ON ASSETS), ROE (RETURN ON EQUITY), DER (DEBT TO EQUITY RATIO) TERHADAP HARGA SAHAM (Studi Kasus pada Perusahaan Asuransi yang Terdaftar di BEI 2005-2009) Magla, Christian Asron; Widayanti, Rita
Ilmiah Manajemen Bisnis VOL. 12 NO. 2 NOVEMBER 2012
Publisher : Ilmiah Manajemen Bisnis

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Pengaruh Asset Turnover, Return On Asset Dan Return On Equity Terhadap Kinerja Lingkungan Berbasis Peringkat Proper: Studi Kasus Pada Perusahaan LQ45 Di Bursa Efek Indonesia Periode 2011-2013 Yusuf, Felicia; Widayanti, Rita; Colline, Fredella
Ilmiah Manajemen Bisnis VOL. 15 NO. 2 JULI-DESEMBER 2015
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 ABSTRACTThis study examined the effect of Asset Turnover Return on Asset and Return on Equity on environmental performance based on PROPER in LQ45 companies on period 2011-2013. Asset Turnover, ROA and ROE are the ratio used by the company in assessing the financial performance of companies while PROPER is a measure of environmental performance provided by the Ministry of Environmental RI. Asset turnover is a ratio that measures the turnover of all assets owned by the company. ROA is the ratio that measures a company’s ability to generate profits from investing activities. ROE is the ratio that measures the net profit earned from the management of the capital invested by the owner of the company. The results of this study will answer the research question is whether there is influence between Asset Turnover. ROA and ROE for the PROPER environmental performance. Results obtained from the processing of data by the number of 42 samples are asset turnover has significant effecr on environmental performance PROPER but ROA and ROE has no effect on environmental performance PROPER.  Keywords: Asset Turnover, ROA, ROE, PROPER, LQ45ABSTRACTPenelitian ini menguji pengaruh antara Asset Turnover, Return on Asset dan Return on Equity terhadap Kinerja Lingkungan yang berbasis PROPER pada Perusahaan LQ45 periode 2011-2013. Asset Turnover, Return on Asset dan Return on Equity merupakan rasio yang digunakan perusahaan dalam menilai kinerja keuangan yang dimiliki oleh perusahaan, sedangkan PROPER merupakan alat ukur kinerja lingkungan yang disediakan oleh Kementrian Lingkungan Hidup RI. Asset Turnover adalah rasio yang mengukur perputaran dari seluruh Aset yang dimiliki oleh perusahaan. Return on Asset adalah rasio yang mengukur kemampuan perusahaan dalam menghasilkan laba yang berasal dari investasi. Return on Equity adalah rasio yang mengukur keuntungan bersih yang diperoleh pemilik perusahaan. Masalah penelitian adalah apakah terdapat pengaruh antara Asset Turnover, Return on Asset dan Return on Equity terhadap kinerja lingkungan PROPER. Hasil penelitian adalah terdapat pengaruh siginifikan antara Asset Turnover terhadap kinerja lingkungan PROPER, namun Return on Asset dan Return on Equity tidak berpengaruh terhadap kinerja lingkungan PROPER.Keywords: Asset Turnover, ROA, ROE, PROPER,LQ45
Analisis Kepercayaan Merek Macbook Terhadap Loyalitas Konsumen Meivianty, Christy; Widayanti, Rita
Ilmiah Manajemen Bisnis VOL. 14 NO. 2 NOVEMBER 2014
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ABSTRACTConsumers consider many factors before making decision to purchase a certain product. One of the considered factor is the brand trust in the mind of consumer. The brand trust can be created if the brand can fulfill the need and satisfaction of the customer consistently. As a result, the consumer is always confidence with the any products of the trusted brand. The brand trust is very important factor in creating the loyalty of the consumer in purchasing any product from the trusted brand. The objective of the research was to determine the influence of brand trust MacBook Apple to the loyalty of the customer. The data from 100 respondents of id-mac community were analysed by using a simple regression analysis. The results of the study showed that the brand trust of MacBook Apple’s customer has a positive significant affect on customer loyalty. Therefore, it is adviced that MacBook Apple Manufacturers should increase the after sales service in order to maintain the customer’s loyalty.Keywords: Brand Trust, Customer Loyalty
Co-Authors Angela, Maya Colline, Fredella Kristian, Denny Magla, Christian Asron Meivianty, Christy Yusuf, Felicia