Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Cross-Border Journal of Business Management
Dicky Jhon Anderson Butar Butar
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EFFECT OF PROMOTION ON PURCHASE DECISION FOR E-TOLL CARD Roinah Roinah; M. Rafid Marwal; Idarianty Idarianty; Dicky Jhon Anderson Butar Butar; Miftahorrozi Miftahorrozi
Cross-Border Journal of Business Management Vol. 2 No. 2 (2022): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research objective is to analyze effect of promotion on purchase decision for e-toll card. The type of research conducted is causal (cause and effect). The population in this study are the users of the Jakarta–Cikampek Toll Road vehicles during 2020, which amounted to 138,365,987. This study also uses a snowball sampling technique. Hypothesis testing using simple regression analysis. The results show that promotion has a significant effect on purchase decision for e-toll card at the Jakarta–Cikampek Toll Road.
Co-Authors Idarianty Idarianty M. Rafid Marwal Miftahorrozi Miftahorrozi Roinah Roinah