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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Muhammad Yusuf Nugroho
Universitas Bhayangkara Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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ANALISIS STRATEGI MANAJEMEN SDM DAN KINERJA KARYAWAN TERHADAP PENGEMBANGAN PT INDOFOOD SUKSES MAKMUR TBK Dian Sudiantini; Lola Kambuno; Andhika Rifki; Muhammad Yusuf Nugroho; Nabila Alifiyah Gunawan
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i6.1793

Abstract

Penelitian ini adalah untuk mengetahui pentingnya strategi manajemen SDM dan kinerja karyawan dalam pengembangan PT. Indofood Sukses Makmur. Identifikasi dan pengolahan bakat, terutama melalui pelatihan, memastikan karyawan memiliki keterampilan sesuai kebutuhan industri. Hasil penelitian menunjukkan bahwa pelatihan di luar tugas berperan penting dalam meningkatkan kinerja karyawan, membentuk mental SDM yang berkualitas dan memberikan kontribusi signifikan terhadap produtifitas. Sehingga kinerja karyawan yang berkualitas memberikan kontribusi yang signifikan terhadap produktivitas dan daya saing perusahaan. Strategi manajemen SDM terutama melalui pelatihan dianggap kunci dalam membentuk perusahaan yang berkembang.
Penggunaan Metode SWOT Untuk Mengembangkan Strategi Pemasaran Warung Kopi Babakan Muhammad Yusuf Nugroho; Tyna Yunita
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

In the era of increasingly fierce business competition, businesses are required to understand the market better in order to create quality products and superior services for customer satisfaction. This study aims to develop an effective marketing strategy for Warkop Babakan using a SWOT analysis approach. This analysis identifies the strengths, weaknesses, opportunities and threats facing Warkop Babakan, a coffee shop founded by Bang Alim in 2022 in North Bekasi, West Java. The research was conducted using qualitative methods through interviews and direct observation. The results of the SWOT analysis show that the main strengths of Warkop Babakan are complete facilities and a diverse menu, as well as a strategic location. Weaknesses include limited parking space and poorly lit shophouses. Opportunities include increasing visibility through Google Maps and maintaining food and beverage supplies, while threats come from competitors with better facilities and hygiene issues. Marketing strategies designed include product development, competitive pricing, effective promotion, and good customer service. The research conclusion emphasizes the importance of SWOT analysis in devising a comprehensive marketing strategy to improve the competitiveness and sustainable growth of Warkop Babakan's business.
Co-Authors Andhika Rifki Dian Sudiantini Lola Kambuno Nabila Alifiyah Gunawan Yunita, Tyna