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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Rusdi Hidayat Nugroho
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Strategi Pemasaran Soe Studio Jombang Melalui Marketing Mix 4p Guna Meningkatkan Keputusan Pembelian Rizky Amalia; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1410

Abstract

The increasingly sophisticated development of world technology means that all countries in the world must be able to keep up with the times. One area that is currently being intensively developed is the economic sector. The development of the Indonesian economy is currently experiencing quite a significant increase. MSMEs are one of the economic sectors that have an important role in the development of the Indonesian economy. Before going any further, every company must determine the marketing strategy that will be used to run its business. This research aims to help Soe Studio Jombang MSMEs to analyze the application of the 4P marketing mix to Soe Studio Jombang consumer purchasing decisions. In this research, the type of research used is associative research with a quantitative approach. The population and sample in this research are Soe Studio Jombang consumers with a population of 1,500 with ages <25 years - >45 years. The sampling technique used in this research was nonprobability sampling with a purposive sampling method. The types of data used in this research are primary data and secondary data. The data collection method in the research used a questionnaire. The analysis technique used was multiple linear regression analysis. The research results show that the F test calculation simultaneously shows that the significant value is 0.000 < 0.05 and the calculated F value is 39.854 > F table 2.466, meaning there is an influence on purchasing decisions. In the partial t test calculation, it is known that the Sig value for the influence of X1 on Y is 0.000 < 0.05 and the calculated t value is 4.777 > t table 1.985 so it can be concluded that there is an influence. The Sig value for the influence of X2 on Y is 0.823 > 0.05 and the calculated t value is -0.225 < t table 1.985 so it can be concluded that there is no influence. The Sig value for the influence of X3 on Y is 0.000 < 0.05 and the calculated t value is 5.845 > t table 1.985 so it can be concluded that there is an influence. The Sig value for the influence of X4 on Y is 0.715 > 0.05 and the t value is 0.715 < t table 1.985 so it can be concluded that there is no influence. Simultaneously the independent variables product, price, promotion, place have a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable product has a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable price does not have a significant effect on the dependent variable on purchasing decisions. Spatially, the independent variable promotion has a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable place has no significant effect on the dependent variable on purchasing decisions.
Pengaruh Harga Emas Dunia, Indeks Dow Jones, Harga Minyak Dunia (Brent Crude Oil) Terhadap IHGS Perusahaan Pertambangan: Studi Empiris Perusahaan Sub Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2018 – 2023 Amanda Amelia Sari; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1287

Abstract

The mining sector is one of the main commodity sectors in the modern economy. Over the last 5 years, investor interest in investing in the mining sector has increased rapidly. Movements in share prices of mining sector companies are influenced by several factors, including macroeconomics. This research aims to determine, test and analyze the influence of World Gold Prices, Dow Jones Index, World Oil Prices (Brent Crude Oil) on Mining Company IHSG (Empirical Study of Mining Sub-Sector Companies Listed on the Indonesian Stock Exchange for the 2018 - 2023 Period). The population in this research are all mining sector companies on the Indonesia Stock Exchange (BEI) for the period 2018 – 2023 with a total of 66 companies. Sampling used non-probability sampling with purposive sampling technique to obtain 37 companies. Secondary data was analyzed using multiple linear regression analysis techniques supported by SPSS 26 software. Hypothesis testing was carried out using the F test and T test. Based on the results of the F test (simultaneous), the results showed that World Gold Prices, Dow Jones Index, World Oil Prices (Brent Crude Oil ) has a significant effect on the share prices of mining sector companies on the Indonesia Stock Exchange (BEI).Research results prove that World Gold Prices, Dow Jones Index, World Oil Prices/Brent Crude Oil have a significant influence on stock prices The results of the T test (partial) show that World Gold Prices, World Oil Prices (Brent Crude Oil) have a positive and significant effect on share prices of mining sector companies, while the Dow Jones Index has no effect on share prices of mining sector companies. The variables World Gold Price, Dow Jones Index, World Oil Price/Brent Crude Oil have an influence of 71.3% on share prices of mining sector companies, while the remaining 28.7% is influenced by other variables not examined in this research model.
Co-Authors Amanda Amelia Sari Dandy Evan Aprillio Rizky Amalia