Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ilham Lazuardy
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengukuran Efektivitas Marketing Communication PT Xl Axiata Ilham Lazuardy; Astri Wulandari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.935

Abstract

PT XL Axiata, as a telecommunications company, has a mission to provide the best for customers in terms of products, services, technology, and value for money. One of the company's strategies in improving marketing communications and fulfilling XL customers' data needs is through the launch of Akrab data package. In this context, the activities carried out by PT XL Axiata's Integrated Marketing Communications, particularly the sale of the Akrab data package, have an important role in meeting the needs of people who are looking for affordable and competitive communication packages. The positive response from the public towards this program can largely be attributed to the efforts of Integrated Marketing Communications in selling the Akrab data package. This research uses Descriptive Qualitative method with case study analysis to describe and summarize various conditions, situations, and social phenomena that occur at PT XL Axiata as the object of research. Data were collected through interviews, and data processing using a triangulation approach, with inductive data analysis. The results of this study are communication carried out by XL resulting in Positive Brand Awareness, Structured and Responsive Communication, Increased Sales and Customer Satisfaction.
Co-Authors Astri Wulandari