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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Linguistics and Literature Journal
Syahara Dina Amalia
Unknown Affiliation
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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DECONSTRUCTING GENDER STEREOTYPES IN DON'T WORRY DARLING (2022): A FEMINIST PERSPECTIVE Adela Rosa Ariyantie; Syahara Dina Amalia
Linguistics and Literature Students' Journal Vol 4, No 2 (2023): LINGUISTICS AND LITERATURE JOURNAL
Publisher : English Literature Study Program, Faculty of Arts and Education Universitas Teknokrat Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/llj.v4i2.3641

Abstract

This research aims to analyze key gender stereotypes and how the main character Alice challenging the gender stereotypes portrayed in the film. To analyze the gender stereotypes and how the main character Alice challenges them gender stereotypes. The data were taken from dialogues and scenes containing gender stereotypes that were analyzed by using Deaux’ and Lewis’ (1984) and Brinkman’s and Hamilton’s (2022) theories regarding gender stereotypes. The results show that Alice experienced gender stereotypes in the form of traits, behaviours, physical appearances and occupations, from which the most data are in the traits section and the least in the occupations section. Furthermore, Alice tried to resist the stereotypes by doing many things. Her resistance toward the stereotypes could be identified through these three stages: active, fluid and negotiated.   Keywords: challenges, feminist, gender, movie, stereotypes
ANALYSIS OF UNDERSTANDING OF STORYTELLING IN MARKETING FOR LAWEYAN BATIK ENTREPRENEURS Ahmada Auliya Rahman; Syahara Dina Amalia; Agshala Akbar Priananda; Agrefo Satria Khrisnahadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8797

Abstract

Kampoeng Batik Laweyan is an educational tourist destination as well as a shopping tour in Surakarta. Batik entrepreneur is a major player in the batik industry. Industrial areas and batik tourism can be enhanced with various marketing strategies, one of which is by utilizing storytelling marketing. Previous research has proven that the use of storytelling marketing can have a positive impact in increasing brand value, increasing customer loyalty and even making customers willing to pay more to get the product. This study aims to reveal the understanding of storytelling in marketing activities for Laweyan batik entrepreneurs. This study uses qualitative methods and a descriptive approach with data from interviews with Laweyan batik entrepreneurs regarding their understanding of marketing storytelling and marketing documents. Interview results were validated by observation as a form of triangulation in this study. Research subjects were selected by purposive sampling technique with a certain mix. The results of this study found that understanding of marketing strategies by utilizing storytelling marketing is still lacking, because Laweyan batik entrepreneurs are still focused on increasing product selling points, they do not explain the ability to retain customers and also attract potential customers.
Co-Authors Adela Rosa Ariyantie Agrefo Satria Khrisnahadi Agshala Akbar Priananda Ahmada Auliya Rahman