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All Journal Business Management Research
Pudjo Sugito
Universitas Merdeka Malang, ID Scopus 57211317154
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Business Management Research

 1 
Organizational Adaptibility Exploration as an Intervening Variabel on the Lingkage of Trandiciplinarity and Computational Skills toward Competitiveness Pudjo Sugito; Tanto Gatot Sumarsono; Kamaluddin Kamaluddin
Business Management Research Vol 1, No 1 (2022)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i1.6918

Abstract

This reasearch intends to explore the role of organizational adaptibility as  an intervening variabel on the effect of transdiciplinarity and computational skills toward competitiveness.  The research population is small industries at the district of Malang. The number sample are 70 small scale industries. Further, this research consists of 4 constructs, 14 indicators and 3 hypothesis. All primary data are analyzed by structural equation model  with  help of AMOS program. Based on the data analysis found that transdiciplinarity and computational skills significantly indirect effect to the competitive advantage through organizational adaptability. Event, organizational adaptability significantly effect to the competitive advantage. That is due to the critical ratio value of hypotesis 1 till hypotesis 3 higher than 2.00 and also the probability value is less than 0.05.  It means that all research hypoteses are accepted. Therefore, it can be concluded that organizational adaptability mediate the effect of transdiciplinarity and computational skills to the competitiveness.
Mengungkap Keterkaitan Brand Image dan Cash on Delivery dengan Keputusan Pembelian dan Fungsi Pemediasi Media Sosial Pudjo Sugito; Anindia Eka Pratiwi; Sunaryati Hardiani
Business Management Research Vol 2, No 1 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.8677

Abstract

This study aims to determine the function of social media on the influence of brand image and COD on purchasing decisions of skincare products. This study uses a quantitative descriptive approach. The population of this research is students in Malang City. The sample of this study uses a non-probability technique, namely incidental sampling technique or sampling technique based on chance to interact with researchers and is suitable as a data source. Data collection techniques through questtionnaires that have been tested for validity and reliability. The data analysis used in this research is the Structural Equation Model (SEM) method with the Partial Least Square (PLS) alternative method. The results of this study are that there is a positive and significant effect of brand image on purchasing decisions of skincare products. There is a positive and significant influence of brand image on social media, there is a positive and significant effect of COD on purchasing decisions of skincare products, there is no positive and insignificant effect of COD on the media. Social media, there is a positive and significant influence of social media on purchasing decisions od skincare products, social media is able to mediate brand image on purchasing decisions of skincare products, social media is not able to mediate COD on purchasing decisions of skincare products.
Purchasing Intension: Effect of Shopee Paylater and Shopee Loans Features Pudjo Sugito; Firsty Yulehinin; Kamaluddin Kamaluddin; Nirwana Nirwana
Business Management Research Vol 2, No 2 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i2.10414

Abstract

The aim of this study was to investigate how shoppe paylater and shoppe loan features affected purchasing intent. To determine which of the two independent research factors had the greatest influence on purchasing interest. This study's population consists of Merdeka University Malang students. To acquire primary data, a simple random sample procedure was applied. There were 80 students who responded. The primary data was also analyzed using the structural equation model-SmartPLS. According to these findings, the Shopee Paylater and Shopee Loans features have a significant impact on purchase intention both partially and simultaneously. Interestingly, shopee loans have a dominant effect on purchasing decisions. However, the research findings still require external validity by conducting other studies with different populations to generalize the findings more broadly. 
Co-Authors Anindia Eka Pratiwi Firsty Yulehinin Kamaluddin Kamaluddin Kamaluddin Kamaluddin Nirwana Nirwana Sunaryati Hardiani Tanto Gatot Sumarsono