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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Accounting Studies and Tax Journal
Ajeng Andriani Hapsari
Universitas Pradita
Economics, Econometrics & Finance

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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products Khoirul Anwar; Bord Nandre Aprila; Ngurah Pandji Mertha Agung Durya; Ajeng Andriani Hapsari; Vivid Violin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1637

Abstract

Today's smartphones are not just a means to fulfill communication needs; they have now become part of the user's lifestyle. Currently, almost every activity and time is spent using a smartphone, such as working, playing, socializing, or carrying out other daily activities. This study intends to examine how lifestyle, marketing, and product quality affect consumers' purchase choices. The basic data used in this study was collected from questionnaires. Using the judgment sampling method, a total of 100 respondents made up the sample. The method of data analysis employs numerous linear regressions. The findings of the study demonstrate that lifestyle significantly affects purchase choices. The high level of lifestyle can be used to explain this influence. Purchase decisions are significantly influenced by promotions. The effect of the significant amount of promotion of 0.000 can be explained. Purchase decisions are significantly influenced by product quality. The impact of the significant degree of product quality of 0.06 can be discussed. The combination of lifestyle, incentives, and product quality has a big impact on buying choices. The substantial level of lifestyle, promotion, and product quality can be used to explain this influence.
The Influence of Financial Technology on the Advancement of Financial Inclusion in Micro, Small, and Medium Enterprises (MSMEs) in West Java Ajeng Andriani Hapsari; Devy Mawarnie Puspitasari
Accounting Studies and Tax Journal (COUNT) Vol. 1 No. 1 (2024): Accounting Studies and Tax Journal (COUNT)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/5v4t9q48

Abstract

The aim of composing this article is to investigate how a whole lot of impact on fintech (risk and investment management, market provisioning, and cashless society) has on financial inclusion (financial knowledge, financial behavior and financial attitudes) in MSMEs in West Java. The research completed is a kind of quantitative study. The population of this research is the MSME industry in West Java with a focus on the usage of archival statistics. This research uses descriptive evaluation and classical assumption exams. The results indicate that the financial technology variables (risk and investment and market provisioning) have no effect on economic inclusion (financial knowledge, financial behavior and financial attitudes) while the fintech variables (cashless society) have an impact on financial inclusion (financial knowledge, financial behavior and financial attitudes).
Co-Authors Bord Nandre Aprila Devy Mawarnie Puspitasari Khoirul Anwar Ngurah Pandji Mertha Agung Durya Vivid Violin