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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) RESLAJ: Religion Education Social Laa Roiba Journal
Rizal R. Manullang
STIE IBEK Pangkalpinang, Indonesia
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE Dian Wahyuningsih; Nurdin Nurdin; Dicki Bagus Chandra; Rizal R. Manullang; Zamhari Zamhari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Backgrounds: Researchers have the belief that it is also used as a hypothesis in this research regarding the Brand Association variable which can have a positive relationship and a significant influence on purchasing decisions because the more and better brand associations will make the product more known to the public, regarding product identity and product quality. Objectives In the end, the public/potential consumers can make purchasing decisions. Apart from that, researchers also believe that if the influence of the Brand Association variable on Purchasing Decisions is moderated by the Brand Ambassador variable, it can further strengthen the influence of the Brand Association variable on Purchasing Decisions because Brand Ambassadors will convince buyers of product quality, product suitability, and so on. Methods: This research is quantitative research with an explanatory approach, namely research that uses previous research as a basis for building new arguments to prove the influence of the Independent variable on the Dependent variable and the strength of the moderating variable in strengthening the relationship between the two variables (Kurniawan, 2018). The data used in this research is secondary data distributed digitally to MS Glow consumers spread throughout Indonesia, totaling 300 consumers. These data were analyzed using the Samrt PLS 4.0 analysis tool. Results and Conclusions: The results of table 3 of the path coefficient show a positive relationship direction and a significant influence because the P-Values value is positive and is below the 0.05 significance level, namely 0.021. The results of the second row of the third table of Path Efficiency show a positive relationship direction and a significant influence on Purchasing Decisions because it has a positive direction and is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.021. Thus, the first and second hypotheses in this research can be proven and accepted.
The Influence of Government Expenditures on the Human Development Index With Gross Domestic Product As A Moderating Variable Rizal R. Manullang; Ellyana Amran; Heppi Syofya; Iwan Harsono; Awalauddin
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2039

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Researchers believe that government spending that is good, measurable, based on research, efficient and effective can increase the Human Development Index in terms of improving the quality of education, quality of health and other things which in the end can have a good impact on the Human Development Index. Therefore, this research aims to analyze the influence of government spending on the Human Development Index. Different from previous studies, this research adds the Gross Domestic Product variable as a moderating variable which is believed to strengthen the influence of the Independent variable on the Dependent variable. This research is quantitative research with an explanatory approach which uses previous research as a benchmark/reference for finding new variations. The data used in this research is secondary data originating from the annual report of the Central Statistics Agency from 2018-2023. The data used in this research were analyzed using the smart PLS 4.0 analysis tool. The result in this research show the Government Expenditure variable can have a positive relationship and a significant influence on the Human Growth Index variable because the P-Values value is positive and is below the significance level of 0.05, namely 0.023. Apart from that, researchers also believe that the Gross Domestic Product variable can strengthen the influence of the Government Expenditure variable on the Human Growth Index. The researcher's confidence can be proven from the results of the second row of the third table of the Path Coefficient which shows the direction of a positive relationship and a significant influence. This is indicated by the results of the second line of the Path Coefficient which shows that the P-Values value is below the 0.05 significance level, namely 0.023. This means that the Gross Domestic Product of each province in Indonesia is good, continues to be stable, and even continues to increase every year, which can make the influence of the government budget and government expenditure stronger so that it has a good impact on the Human Growth Index. Thus, the first and second hypotheses in this study can be accepted.
ADVANTAGES AND DISADVANTAGES OF FOOD ESTATE POLICY FOR RURAL COMMUNITIES Eri Mardiani; Rizal R. Manullang; Nanang Qosim; Iwan Harsono; Zulham
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 3 (2024): MARCH
Publisher : Adisam Publisher

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Abstract

There are two opposing camps who have their own arguments which are almost equally strong, namely the function of the Food Estate policy in order to increase food security in Indonesia. However, on the other hand, this policy has the potential to damage the environment. This research is qualitative research with a descriptive approach related to Food Estate as a solution to overcoming food scarcity or whether it is a wrong policy that can damage the surrounding environment. The result in this article show several things regarding the Food Estate policy have more advantages or disadvantages as follows: 1. Food Estate can increase food security in Indonesia 2. Food Estate can also cause less damage to the environment if it has a print that protects the environment and achieves sustainable development goals.
Co-Authors Awalauddin Dian Wahyuningsih Dicki Bagus Chandra Ellyana Amran Eri Mardiani Heppi Syofya, Heppi Iwan Harsono Nanang Qosim Nurdin Nurdin Zamhari Zamhari Zulham