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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Fitriani Latief
ITB Nobel Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Influence Of Entrepreneurial Knowledge, Adversity Intelligence, And Self-Efficacy On Students' Entrepreneurial Intentions Fitriani Latief; Dirwan Dirwan; Ahmad Firman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5240

Abstract

This research aims to find out how entrepreneurial knowledge influences entrepreneurial intentions among ITB Nobel Indonesia students; to find out how advertising intelligence influences entrepreneurial intentions among ITB Nobel Indonesia students and to find out how self-efficacy influences entrepreneurial intentions among ITB Nobel Indonesia students.This research uses a causal analysis design with quantitative research methods. The population in this study was 277 students from the ITB Nobel Indonesia management study program. Determining the sample size used the Slovin formula with simple random sampling to obtain a sample size of 73 students. The data analysis technique is to use multiple regression analysis. The research results found thatEntrepreneurship knowledge, advertising intelligence and self-efficacy towards entrepreneurial intentions among ITB Nobel Indonesia students.
Cake Business Development through a SWOT Analysis Approach Ahmad Firman; Fitriani Latief; Dirwan Dirwan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5244

Abstract

This SWOT analysis can be used as a basis for business actors to achieve their business targets.This research aims to analyze and examine the development of the Al Fatih KItcken cake business.The research uses descriptive qualitative methods. The data sources in this research are:The primary data obtained was obtained from Al Fatih Kitchen through interviews, observation and documentation. The analysis method used is SWOT matrix analysis. The SWOT analysis method consists of combining the elements of strengths, weaknesses, opportunities and threats. The research results found that the SO strategy used by the medium-sized business Al Fatih Kitchen ismaintainquality and guaranteed production raw materials,medetermine the time and production plan in a well-scheduled manner; The ST strategy used by Al Fatih Kitchen ishave superior products as a characteristic of the business, Procurement of stock of raw materials needed to support the production process; The WO strategy used by Al Fatih Kitchen isPay attention to product attributesincludes taste, color, appearance, texture and aroma, mincreasethe entrepreneur's ability to carry out digital marketing and manage social media; The WT strategy used by Al Fatih Kitchen is to diversify the types of products offered and sold to consumers, carry out quality checking and control measures to ensure product quality.
Co-Authors Ahmad Firman Dirwan Dirwan