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All Journal IMPROVEMENT: Jurnal Ilmiah untuk peningkatan mutu manajemen pendidikan
Desi Rahmawati
Jakarta State University, Indonesia
Decision Sciences, Operations Research & Management Education

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Manajemen Pemasaran Pendidikan Melalui Strategi Branding di SMP Islam Al Falaah Tangerang Selatan Elsah Fanisyah; Matin; Desi Rahmawati
Improvement: Jurnal Ilmiah untuk Peningkatan Mutu Manajemen Pendidikan Vol 9 No 1 (2022): Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan
Publisher : Program Studi Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/improvement.v9i1.26870

Abstract

Abstract: The number of educational institutions is increasing, causing competition between each other, and it becomes a challenge to be able to attract prospective students to choose their educational institution. Therefore, educational institutions are required to meet the needs so that they have advantages and the community can choose their educational services. On this basis, educational marketing management through a branding strategy is important. The purpose of this study is to identify and explain the marketing management of education through branding strategies at Al Falaah Islamic Junior High School, South Tangerang. This research uses a qualitative research model with descriptive methods, sources data in the results of informants, documents, and observations. In collecting data using observation, interview, and documentation techniques. The data analysis techniques used are data reduction, data exposure or presentation, and then drawing conclusions. In this study, the data obtained were verified by using two triangulations, namely triangulation of concepts and sources. The results showed that the marketing management of education through the branding strategy carried out by Al Falaah Islamic Junior High School included planning, implementation, and controlling. The planning uses a brand identity strategy and then determines the people (human resources involved in educational marketing), process (education marketing planning process), and strategy, namely determining what educational marketing strategy will be used. The implementation of Al Falaah Islamic Junior High School uses a brand communication strategy that includes brand visualization and brand activation to form the school's brand image. Then the controlling of education marketing is carried out through checking and evaluation meetings through weekly and monthly meetings.
Desain Sistem Informasi Manajemen Perpustakaan (SIMPUSTAKA) Berbasis Lavarel Framework Nabillah Syifauzzuhrah; Siti Zulaikha; Desi Rahmawati
Improvement: Jurnal Ilmiah untuk Peningkatan Mutu Manajemen Pendidikan Vol 10 No 1 (2023): Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan
Publisher : Program Studi Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/improvement.v10i1.34320

Abstract

The objective of this study is to develop a design for SimpusTaka as a website-based library using the Laravel Framework so that a conducive, systematic and computerized system can be created at the Ksatrya Lima Satu college foundation. SimPusTaka’s design was developed from the foundation's website, library guidebooks, and the existing studies. The primary emphasis of this research centers around the three phases of the Borg & Gall model’s development. The study began with data collection through interviews and literature reviews, followed by the planning and initial development stages of SimPusTaka. The findings suggest that the researchers utilized the Borg & Gall development stages to design SimPusTaka as a foundation for creating a system for managing library information that is based on the web using the Laravel framework. During the data collection phase, the researchers conducted a thorough literature review using previous studies, guidelines for library services, and the Ksatrya Lima Satu Higher Education Foundation website. Interviews were conducted with the YPKLS school librarian. At the SimPusTaka design stage, the researcher made a list of SimPusTaka features according to the suggestions given from the data collection stage, namely homepage features, search for books, about us, librarian, survey satisfaction, contact, registration form, login.
Co-Authors Elsah Fanisyah Matin Nabillah Syifauzzuhrah Siti Zulaikha