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Darus Darus
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Environmental Science Immunology & microbiology

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TRADITIONAL MARKET STRATEGIES IN THE COUNTRYSIDE IN MODERN MARKET COMPETITION (CASE STUDY OF ROKAN HULU REGENCY) Darus Darus; Ilma Santriana Dewi; Muhammad Haris Fadhillah
Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.2.179-191

Abstract

This study aims to determine the strategy of developing traditional markets in modern market competition in Rokan Hulu Regency based on internal factors which are strengths and weaknesses and external factors which are opportunities and threats. The research was carried out using the observation method where research data were analyzed using the IFE Matrix, EFE Matrix, IE Matrix, and SWOT Matrix. The results of the research that the IFE matrix value is 2.97 means that traditional markets have a strong internal position and are able to take advantage of their strengths in overcoming existing weaknesses. The EFE matrix value of 3.08 means that traditional markets have a relatively strong ability to take advantage of opportunities to overcome threats. The position of the Rokan Hulu Traditional Market based on the IE matrix is in Quadrant II, which means that the strategy needed by traditional markets in facing modern market competition in Rokan Hulu Regency is currently a growth and development strategy. The development of traditional market strategies in modern market competition in Rokan Hulu Regency obtained based on the SWOT matrix is to improve market functions in the community through socialization and partnership programs, improve traditional market management, improve infrastructure facilities, positive image and capability of each element directly involved in operational market through socialization and counseling.
ANALISIS EKONOMI USAHATANI PADI SAWAH DI KECAMATAN RAMBAH SAMO, KABUPATEN ROKAN HULU Darus Darus; Saipul Bahri; Ujang Paman Ismail
DINAMIKA PERTANIAN Vol. 30 No. 2 (2015): Jurnal Dinamika Pertanian Edisi Agustus 2015
Publisher : UIR Press

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Abstract

Development of rice farming in Rambah Samo District Rokan Hulu Regency is facing various problems. It can be known from the relative low development of cultivated area, production rate, and income received by farmers. The purpose of this study was to analyze the provision of farm inputs, cost of production, yields, revenue, profit, and efficiency of rice farming in District Rambah Samo. The research used survey, conducting in Rambah Samo District Rokan Hulu Regency from September to December 2014. A total of 65 samples were selected by using simple random sampling method. The results showed that the inputs for rice farming were available as required by farmers. The production averaged as much as 3,208.86 kg/ha and required costs an average of Rp 5.611.217,66. Yield derived from rice faming was Rp 11,808,610.46 and profit was Rp 6,197,392.81 on average with family income reached as Rp 9,074,352.77. Rice farming in survey area was economically efficient with RCR value of 2.09.
Co-Authors Ilma Santriana Dewi Muhammad Haris Fadhillah Saipul Bahri Ujang Paman Ismail