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All Journal Jurnal Antropologi: Isu-Isu Sosial budaya PRofesi Humas
Rully Khairul Anwar
(SCOPUS ID = 57201353005) Universitas Padjadjaran, Indonesia
Religion Arts Humanities Environmental Science Social Sciences Other

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Preserving Batik Trusmi’s image: Public relations strategies in Cirebon’s heritage Rully Khairul Anwar; Elnovani Lusiana; Ute Lies Siti Khadijah; Ika Merdekawati Kusmayadi
PRofesi Humas Vol 8, No 2 (2024): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49613

Abstract

Background: Batik, as an Indonesian art form, has not only evolved but also adapted to present needs while maintaning its cultural roots. Moreover, the current surge in batik sales brings both benefits and challenges for artisans. Purpose: The study examines public relations strategies aimed at enhancing Batik’s image, promoting cultural heritage, and supporting the local economy. Methods: This study employed the social constructivism approach to gain insight into the cultural heritage of Trusmi Batik. The research methodology encompassed the use of observation, interviews, and documentation as techniques to thoroughly comprehend the subject matter. Results: Trusmi Village, renowned for its distinctive batik art, has transformed into a popular shopping center and tourist hotspot. The batik industry seeks to boost household income and capitalize on its proximity to transportation routes. This expansion has not only generated new employment opportunities but has also inspired ventures beyond the field. Additionally, government support and the role of social media in corporate communications have played crucial roles in contributing to the success of Trusmi. Conclusion: The batik industry in Trusmi has brought about a transformation in the region, providing job opportunities and fostering economic prosperity for entrepreneurs and the overall economy. Government investments in branding and the role of social media have played significant roles in contributing to its growth. Additionally, community efforts have resulted in economic benefits, population growth, and advantages in terms of tourism. Implications: The growth of the Trusmi Batik industry holds significant implications, highlighting the significance of promoting cultural heritage and storytelling. Furthermore, it contributes to economic progress, social cohesion, and community ties. Government assistance is paramount in ensuring the enduring sustainability and expansion of the sector.
Harmony in Diversity: Social Capital and Social Cohesion in the Gintingan Tradition of the Subang Community Rully Khairul Anwar; Ute Lies Siti Khadijah; Edwin Rizal
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 25, No 2 (2023): December
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v25.n2.p244-251.2023

Abstract

This article analyzes a phenomenon found in rural communities in Subang district: the tradition of Gintingan. The Gintingan is a tradition of donating from one family to a family that will or is holding a celebration. Despite modern times, the tradition lives on due to the ownership of society's social capital. By employing a qualitative strategy coupled with a phenomenological technique, this study examines the effects of putting a traditional practice into action. Mutual trust between individuals is crucial in this case, as they exchange goods with each other repeatedly and contribute to helping Sohibul Hajat. Village communities boast a robust social network that serves various common and personal goals. Despite the tradition remaining constant, everything surrounding it transformed, such as invites, track records of attendees, and the design of dinnerware and barbecues, acquiring contemporary sensibilities. Evidently, society adapts to modernity while holding onto tradition.
Co-Authors Edwin Rizal Elnovani Lusiana, Elnovani Ika Merdekawati Kusmayadi Ute Lies Khadijah