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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
M.Edwin Ruwananda
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Jasa Transportasi Online Maxim di Kota Palembang M.Edwin Ruwananda; Welly Nailis
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1030

Abstract

This study aims to determine the effect of Service Quality on Customer Satisfaction of online transportation services in Palemang City. The research method used is a quantitative method with a type of comparative causal research. The data used in the study are primary and secondary data. The sampling technique uses puruposive sampling technique. This study used a sample of 100 respondents who were people living in Palembang City. The data analysis used is by F test, T test, and multiple linear analysis. The results of test F show that the variable of service quality simultaneously affects the satisfaction of Maxim customers in Palembang City.
Co-Authors Welly Nailis