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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Tiara Deany Fitri
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Shopeepaylater terhadap Daya Beli dan Perilaku Konsumtif Mahasiswa di Politeknik Piksi Ganesha Bandung Tiara Deany Fitri; Widwi Handari Adji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1137

Abstract

This research discusses the influence of Shopee PayLater (Spaylater) on the purchasing power and consumer behavior of students at the Piksi Ganesha Polytechnic in Bandung. Involving 101 respondents, this research used quantitative methods with validity, reliability, normality tests, and T and F tests to analyze the data. The research results show that Spaylater has a significant positive influence on students' purchasing power and consumer behavior. The validity and reliability test results show that the research instrument is valid and reliable. Statistical analysis, including T and F tests, supports these positive results. This research journal can help related parties, both academics and practitioners, in understanding the dynamics of using payment services such as Spaylater in managing purchasing power and managing consumer behavior among students.
Co-Authors Widwi Handari Adji