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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Dedi Abu Samsudin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Strategi Sumber Daya Manusia (SDM) dalam Pemasaran Jasa Pendidikan Dedi Abu Samsudin; Anis Zohriah; Abdul Mu'in
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1445

Abstract

Education is a valuable investment for the future, and marketing educational services is an important aspect in making educational institutions high quality. This research was conducted to determine aspects of human resources in marketing educational services. This research uses qualitative methods and the data collection technique used in this research is library research, namely the research object used by searching for and collecting data or literary information in the form of books, journals, magazines, reports, and the others. The results of this research show that marketing educational services is very important in improving the quality of education. Product, price, place, promotion, people, physical evidence, process are important elements in marketing educational services. Meanwhile, in practice there are several marketing strategies for educational services, namely; market identification, market segmentation, product differentiation, and school services.
Model Kepemimpinan Pendidikan Kontingensial dan Situasional Dedi Abu Samsudin; Eneng Muslihah; Shobri
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1447

Abstract

Contingency is a leadership theory which argues that leadership effectiveness is determined by the suitability between leadership style and the environmental situation. This research was conducted to determine the contingency or situational educational leadership model. This research uses qualitative methods and the data collection technique used in this research is library research, namely the research object used by searching for and collecting data or literary information in the form of books, journals, magazines, reports, and the others. The research results show that there are at least three contingency leadership models, namely Fiedler's Contingency Model, Hersey and Blanchard's Contingency Model, and Robert J. House's Path Goal Theory Contingency Model.
Pentingnya Sumber Daya Manusia (SDM) dalam Pemasaran Pendidikan di Era Society 5.0 Dedi Abu Samsudin; Abdul Mu’in; Anis Zohriah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1726

Abstract

This research explores the role of Human Resources (HR) in education marketing in the Society 5.0 era, where HR has a crucial role in developing relevant and innovative marketing strategies. Using the qualitative research method of literature study, the research includes identifying key elements in the role of HR, determining scope boundaries, and selecting library sources through various trusted information sources. Analysis of findings was carried out using a thematic approach, organizing and analyzing findings from the literature to identify emerging patterns, trends and qualitative aspects. The research report compiles key concepts and a conceptual framework, detailing the role of HR in education marketing in the Society 5.0 era. It is hoped that this research will contribute to understanding the importance of human resources in the context of educational marketing which continues to develop.
Co-Authors Abdul Mu'in Abdul Mu’in Anis Zohriah Eneng Muslihah Shobri