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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Robertus Basiya
Universitas Stikubank (UNISBANK) Semarang
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Price Discount dan Atribut Produk terhadap Minat Beli Ulang Dimediasi oleh Kepuasan Pelanggan pada E-Commerce Lazada: Studi Mahasiswi di Universitas Semarang Vania Dahayu Cahyarani; Robertus Basiya
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1683

Abstract

In this research the author uses a quantitative research approach. What is meant by quantitative research will emphasize the quality of the data or the depth of the data obtained. The data that will be used in this research data is primary data. The population of this research is all customers who shop at Lazada Semarang e-commerce. Lazada provides a guaranteed product return application service to help consumers if there are problems, the products offered meet consumer needs and desires. Lazada provides a guaranteed product return application service, helps consumers if there are problems, the products offered meet consumer needs and desires, and the admin responds quickly. and features displayed such as product information. So that with the many services provided, consumers will have their own satisfaction.
Pengaruh Celebrity Endorser dan Brand Image terhadap Minat Beli Kembali Dimediasi oleh Brand Trust pada Konsumen E-Commerce Tokopedia Atthiyya Rizky Dhifanto Putri; Robertus Basiya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1926

Abstract

The purpose of this study aims to examine the influence of celebrity endorsers and brand image on repurchase interest mediated by brand trust. This type of research is quantitative research. The population of this study is all Tokopedia e-commerce consumers as many as 100 consumers. Data analysis techniques use descriptive analysis and multiple linear regression analysis. The results showed that celebrity endorsers were not significantly positive for brand trust, brand image was significantly positive for brand trust, celebrity endorsers were significantly positive for repurchase interest, brand image was significantly positive for repurchase interest, brand trust did not mediate the influence of celebrity endorsers on repurchase interest, brand trust was able to mediate the influence of brand image on repurchase interest, Brand trust is significantly positive about buyback interest.
Co-Authors Atthiyya Rizky Dhifanto Putri Vania Dahayu Cahyarani