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Ellen Saputra
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Penelitian Konsep Bisnis Nature Home Decor Tiffany Aglesia; Ellen Saputra
Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i2.738

Abstract

Research of Nature Home Decor business concept is conducted with the purpose to define the programming process of Nature Home Decor to sell decorations product made from eco-friendly and natural material combined with living plants design, including carnivores and cactus. Home decorations made of natural materials also tend to have more functionalities in urban living. The sole purpose of idea creation of this business is to focus on the increase of business and industry in urban living, which renders a negative impact towards ecosystem, especially plants. With the intention to render parts of plant ecosystem to be more functional and to have good impact on urban living. Research method used for this project is with qualitative conducted by interviews and quantitative conducted by distribution of questionnaires. The conclusion of research is that urban society is interested of Natural Home Decor products for urban living applications. In addition, form and colors also give big influence to make the products look more attractive and minimalist. 
Perancangan Desain Komunikasi Visual Sebagai Identitas Brand dan Media Promosi Untuk Produk Bakeazy Christie Milviani; Ellen Saputra
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1127

Abstract

Premix box is a very popular thing nowadays. The sense of it being very practical yet efficient are some of the bases that make this instant product in high demand. The product that was developed by the writer is the byproduct of the innovated and elevated current premix boxes that are available on the market. The writer designs a strategy to put Bakeazy to the market; in a way that it would compete other premix boxes. Some of the strategies include adding certain ingredients to Bakeazy so that they are better both in taste and texture, compared to other competitors; and by doing numerous creative and unordinary promotions to attract publics’ attention to Bakeazy. By mentioning things above, the writer believes that Bakeazy would compete well with other competitors on the market. The writer did both quantitative and qualitative research by collecting data from consented participants. These data were collected by doing interviews, observations, and last but not least, literature studies. Based on the data results, participants showed positive responses towards Bakeazy.
Perancangan Bisnis Untuk Jasa Videografi Hue Production Ricky Wijaya; Ellen Saputra
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1131

Abstract

The purpose of this research is to know the interest of target market on videography services in Surabaya. The research method used in this research is quantitative and qualitative research methods. Quantitative research method is an online questionnaire with 100 respondents domiciled in Surabaya, while qualitative research methods includes interviews with experts and videography services users as well as literature studies of books and journals related to videography, social media and marketing. The results concluded that teenagers to adults today have a great interest in using videography services, especially on video documentation of events, weddings and company profiles.
Perencanaan Video Production dan Talent Agency "Eblo Production" Jennifer Angelina; Ellen Saputra
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1139

Abstract

The development of technology such as mobile phones currently affect people's behavior. Almost everything can be accessed via mobile phones whenever and wherever. It’s also affects the function of other technologies, such as TV. Usefulness TV as entertainment is now rarely used, because online sites more accessible, one of which is Youtube. This research aims to design video production along with talent agencies to Youtube. These businesses create entertainment and commercial online. The design process also covers the phase of data collection such as interviews, literature studies, articles, and questionnaires.
Perancangan Bisnis Untuk Produk Manisan Asam Patimang Meidysari Pratama Chandra; Ellen Saputra
Jurnal Vicidi Vol. 7 No. 1 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i1.1152

Abstract

This research was done to know what people think about Patimang tamarind candy business idea and to research what kind of tamarind candy that they want. Patimang tamarind candy is one kind of healthy snacks that are rarely considered by the people nowadays because the rise of modern snacks that are not good for health and the design that was old. Besides, the author want to change the design concept to be more modern. The research was conducted using quantitative and qualitative methods. The quantitative method using quistionnaire which is distributed to men and woman aged 20-40 years who lived in Surabaya. While the qualitative method by interview to the potential market and literature study. The result of the research shows that most of the correspondents like Patimang tamarind candy and willing to change their snacks to the healthier Patimang tamarind candy. Furthermore, the shape, taste and effective packaging need to be changed so the product look attractive , as well as its identity and design should be modern. Media marketing is done by using direct selling and through social media
Co-Authors Christie Milviani Jennifer Angelina Meidysari Pratama Chandra Ricky Wijaya Tiffany Aglesia